A New Era of Leadership: Prioritizing Well-being and Social Concerns
According to the Thought Leaders 2025 study by HORSE, effective leadership is not just about focusing on results but prioritizing well-being and social issues. This report highlights the most disruptive CEOs in Mexico for 2025.
For the second consecutive year, a woman leads the list of top CEOs. However, female representation has decreased by three percentage points compared to the previous year.
Methodology and Key Findings
The study analyzed over six million data points using Artificial Intelligence (AI) to evaluate companies and executives in Mexico over the past 12 months. The evaluation considered five dimensions: digital presence, digital engagement, sponsorship, and sustainability.
“By using Big Data, we eliminate biases and provide a transparent ranking based on evidence, reflecting the influence and intellectual leadership of companies and CEOs in today’s reality,” explained Juan Pablo Daniello and Cristian Marchiaro, co-founders of HORSE.
Top 10 Transformative CEOs
Mónica Aspe, CEO of AT&T Mexico, tops the list for the second consecutive year. She has risen eight positions since last year and excels in business, innovation, talent, and sustainability.
The Top 10 Disruptive CEOs
- Mónica Aspe, AT&T Mexico.
- Jorge Arce, HSBC.
- Iván Canales, Nubank.
- Rodrigo Centeno, Nissan.
- Marlene Garayzar, Stori.
- Mauricio Schwartzmann, Mastercard.
- Manuel Bravo, Bayer.
- Gina Diez Barroso, Diarq Holding.
- Jesús Carmona, Schneider Electric.
- María Ariza, BIVA.
The analysis considers media mentions, event participation, and LinkedIn/X publications. Additionally, 29 new CEOs were included in this year’s evaluation.
Top 10 Companies
Google leads as a company excelling in digital presence, event sponsorship, and maintaining a strong discourse with high involvement in innovation, talent, business, and sustainability.
The Top 10 Leading Companies
- AT&T
- HSBC
- Nissan
- Mercado Libre
- Santander
- Aeroméxico
- Banamex
- Mastercard
- Walmart
The food and beverage sector is the most influential, followed by fintech and technology.
Decline in Female CEO Representation
The 20% female representation in this year’s CEO ranking is three percentage points less than the previous year.
However, four female executives entered the top 10 leaders, with a strong presence in digital engagement.
Top 10 Female CEOs
- Mónica Aspe, AT&T Mexico.
- Marlene Garayzar, Stori.
- Gina Diez Barroso, Diarq Holding.
- María Ariza, BIVA.
- Fernanda Guarro, 3M.
- Maribel Dos Santos Fernández, Oracle.
- Maite Ramos, Alstom.
- Silvia Dávila, Danone.
- Karen Scarpetta, WeWork.
- Marina Cigarini, McKinsey.
Leadership has become more humanized, with personal experiences gaining importance and fostering empathy to create better connections.
“Data is transforming the way companies think, operate, and create value. A company with a CEO who fosters data-driven decision-making is not only intelligent but also ahead of the curve,” commented Juan Pablo Daniello and Cristian Marchiaro.
