Delivery as the Star Player
According to a study by Cheaf, a Mexican app that rescues food surpluses, 55% of respondents plan to order food for delivery during matches, while 48% intend to buy snacks and drinks in large quantities. Additionally, 39% will host gatherings where each person contributes food. The majority will watch the games at home (71%) or at friends’ houses (40%), with only a quarter attending in restaurants or commercial plazas.
The Invisible Score: Tonnes of Food Wasted
Braulio Valenzuela, Country Manager of Cheaf, emphasizes that the challenge is not just about selling enough pizzas, tacos, or beers but preventing excess food from ending up in the trash due to poor planning. “The hidden challenge is ensuring that planned consumption is conscious and doesn’t result in a massive amount of wasted food,” he advises.
The impact is significant, as 60% of the carbon emissions from the global food system come from food that was not utilized, either lost in the supply chain or discarded.
Conscious Fans, Limited Action
Although 74% of respondents are very aware of the environmental problem of food waste, and another 22% are somewhat aware, their planned actions remain basic: organizing purchases better (54%), sharing leftovers with guests (44%), or using them in subsequent days (40%).
Valenzuela stresses that there’s still time to implement public policies encouraging responsible consumption of food and other highly demanded products during the tournament days.
The Economy of Spectacle: Millions in VIP Ticket Prices
The economic power of the World Cup is also reflected in ticket prices. In Mexico, Hospitality tickets (VIP category offered by FIFA) are available for 9 of the 13 matches held in the country, excluding those where Mexico plays as host. Prices range from 34,700 pesos (1,847 USD) for attending match 54 at the BBVA Stadium in Monterrey to 78,500 pesos (4,180 USD) for a round of 16 match at the Azteca Stadium.
Key Questions and Answers
- What is the main topic of this article? The article discusses the economic impact and potential food waste during the 2026 World Cup in Mexico.
- What are fans’ consumption plans during the tournament? Fans plan to order food for delivery, buy snacks and drinks in large quantities, and host gatherings where each person contributes food.
- What is the challenge regarding food waste during the World Cup? The challenge lies in ensuring planned consumption is conscious and doesn’t result in massive food waste due to poor planning.
- What percentage of global food system carbon emissions come from wasted food? 60% of the carbon emissions from the global food system come from food that was not utilized.
- What are fans’ planned actions to address food waste? Most plan to organize purchases better, share leftovers with guests, or use them in subsequent days.
- What are the prices for VIP tickets during the World Cup in Mexico? Hospitality ticket prices range from 34,700 pesos (1,847 USD) to 78,500 pesos (4,180 USD).
