The History and Significance of Tianguis Turístico
The history of the Tianguis Turístico dates back to 1975 when the first International Hotel and Travel Agencies Tourism Fair was held in Acapulco, driven by Miguel Alemán Valdés, the then President of the National Tourism Council. Over time, it became a crucial event for tourism across the country and was officially established as the Tianguis Turístico in 1976.
Although Acapulco hosted the event for 36 years, since 2012, it has rotated among various locations in the country. This year, Rosarito in Baja California will be the host for the 49th edition, marking the first time the event will have a binational character. This setup allows visitors to discover the region’s rich tourism offerings comprehensively, strengthening ties between Mexico and the United States.
Key Themes and Activities at Tianguis Turístico 2025
- Mayakaan: A sustainable community tourism model in Quintana Roo
- Big Data: Leveraging data analysis to create opportunities
- Mayan Communities: Ecotourism in the Sian Ka’an Reserve
- Community Tourism: The future of tourism lies in rural areas
- Boost your business with Meta tools
- Tourism Intelligence: Identifying business opportunities in tourism organizations
- Social Media Management: Maximizing personalized tourism experiences
Binational Focus: San Diego and Baja California
For the first time, Tianguis Turístico 2025 will have a Mexico-American character, with activities taking place in both Baja California and San Diego. This setup aims to address the growing interest from US and Canadian buyers in Mexican destinations.
In San Diego, the US, events like the Ventana a México at Liberty Station will be held. Additionally, a Punto México will be set up at the San Diego Consulate, showcasing local crafts, products, and Mexican tourist destinations. This initiative highlights the diverse experiences that Mexico offers.
The 2025 Tianguis Turístico presents an unparalleled opportunity to display Baja California’s rich and diverse tourism offerings. From its stunning natural landscapes to its world-class gastronomy, wines, and international quality beers, Baja California is ready to welcome visitors and industry professionals with an attractive and competitive package.
Key Questions and Answers
- What is the Tianguis Turístico? It’s a crucial annual event for Mexican tourism, showcasing the latest trends, innovations, and opportunities.
- Where will the 2025 Tianguis Turístico take place? The event will be held in Rosarito, Baja California, with activities also taking place in San Diego, US.
- Why is this year’s event binational? To cater to the increasing interest from US and Canadian buyers in Mexican destinations.
- What topics will be covered at the 2025 Tianguis Turístico? The event will explore sustainable community tourism, big data applications, ecotourism in Mayan communities, community tourism’s potential, utilizing Meta tools for business growth, tourism intelligence, and social media management for personalized experiences.
