Highlighting Traditional Mexican Flavors
With over 50,000 businesses registered on its platform, 60% of which are small and medium-sized enterprises (SMEs), Uber Eats has introduced “La Lupita,” a dedicated section showcasing the traditional flavors of Mexico and providing greater visibility to small eateries, street food stalls, and local businesses.
Finding Your Favorite Eats Made Easy
In bustling cities like Mexico City or Monterrey, discovering the best place to eat can be challenging due to the sheer number of options and varying seasons. To address this, Uber Eats launched “La Lupita,” a new section within the app specifically for small, traditional Mexican restaurants.
“Each fondita, taco stand, and antojito featured in this section has a story behind it. Now, discovering them will be easier: when users open the app, they’ll see ‘La Lupita’ as a highlighted carousel on the home screen, allowing them to explore and order from these businesses that have been part of their daily lives as well as special moments,” said David Mínguez, communications manager for Uber Eats in Mexico.
SMEs: The Heart of the Platform
Uber Eats’ delivery platform boasts over 50,000 registered restaurants and businesses, with 60% being essential SMEs contributing to Mexico’s gastronomic offerings.
Tacos have been the most ordered item over the past year, with approximately 24 million orders—enough to fill Mexico City’s Estadio Azteca an average of 300 times. In the northern regions, tamales have become a platform classic; Monterrey alone saw over 250,000 orders in the past year.
Tortas have also gained popularity nationwide, with more than five million orders recorded last year. Users can find tortas to suit all tastes, from the classic milanesa or chicken to more loaded options like the Cuban or al pastor. Their popularity reflects users’ preference for flavorful, accessible, and satisfying dishes.
“For businesses, ‘La Lupita’ presents a new opportunity to grow and digitalize. Thanks to Uber Eats’ technology, thousands of small and medium-sized restaurants have reached new customers and increased sales without significant investments.”
Digitalization Drives SME Growth
Over the past year, gastronomic SMEs joining Uber Eats’ delivery app have seen an average sales growth of 40%, making it one of the most dynamic segments on the platform.
Restaurants have implemented technological tools like Pick-up, Uber Ads, and personalized promotions to offer more affordable prices, improve profitability, and increase visibility within the app. They also have access to financing through R2, a fintech partner of Uber Eats, which supports businesses with credits for menu updates, equipment, kitchen upgrades, or any operational needs. To date, over 2,500 loans worth approximately 120 million pesos have been issued nationwide.
“The daily meals we enjoy come from those places that have always been there for us: the trusted fonda, corner quesadillas, and that recommended antojito that never disappoints,” Mínguez concluded.
Key Questions and Answers
- What is “La Lupita”? A new section on Uber Eats dedicated to showcasing traditional Mexican flavors from small, local eateries.
- Why was “La Lupita” created? To help users easily find their favorite traditional Mexican dishes amidst a vast array of options.
- What percentage of businesses on Uber Eats are SMEs? 60%
- Which dish has seen the most orders on Uber Eats in Mexico? Tacos, with approximately 24 million orders.
- How have SMEs benefited from joining Uber Eats? Through digitalization, increased visibility, and access to financing, SMEs have experienced average sales growth of 40%.
