Exporting Talent: How South Korea’s Football Strategy is Redefining the Game

Web Editor

September 8, 2025

a group of men standing on top of a soccer field next to each other on a field with a crowd watching

A Historical Perspective

South Korea’s golden era in football remains the 2002 World Cup, where they surprised the world by reaching the semifinals and securing fourth place as co-hosts alongside Japan. This milestone, according to South Korean media, marked a turning point in their football history.

The Post-2002 Era

Journalists from South Korea, speaking to El Economista, highlight that the 2002 World Cup opened doors for younger generations, with Korean players gaining recognition from European teams. Jee-ho Yoo of Yonhap News Agency and Joel Kim, an insider and creator of All Things Korea National Football Team, emphasize that South Korea’s team has matured in professionalism and consistency since then.

Exporting Talent: A Strategic Approach

South Korea’s current football strength lies in exporting players, primarily to Europe, and importing European coaches. When South Korea qualified for its first World Cup in 1954, the entire squad played domestically. By 2002, only seven players had ventured abroad, with just two in Europe.

The current squad, consisting of 26 players called up for matches against the USA and Mexico, has 10 players plying their trade in Europe. Notable mentions are Lee Kang-in of Champions League winners Paris Saint-Germain (PSG) and Kim Min-jae of German champions Bayern Munich. Captain Son Heung-min, who moved to Los Angeles FC in the USA this summer, is another example of this strategic exportation.

This shift in philosophy began post-2002, encouraging young players to leave for Europe early in their careers. Jee-ho Yoo explains, “Reaching Europe is no longer a daunting task for Korean players. Doors have opened, with youngsters like those signing for Tottenham, Brentford, and Newcastle. Earlier, more experienced players would spend years in the K-League before moving to European clubs. Now, young talents are making waves right from the start.”

Impact of European Coaches

South Korea has employed numerous European coaches since the turn of the millennium to bolster their tactical approach. Notable figures include Dutch coach Guus Hiddink in 2002, followed by Jo Bonfrere, Dick Advocaat, Pim Verbeek, Humberto Coelho, Paulo Bento, Ulrich Stielike, and Jürgen Klinsmann.

“European coaches have undoubtedly played a crucial role,” says the insider. “Advocaat brought tactical discipline, Bento instilled a strong possession-based identity, and even Klinsmann, despite mixed results, provided players with experience from his time in major tournaments.”

South Korea aims to be more than just competitive every four years; they strive for consistent respect. They achieve this by hiring international coaches who bring fresh ideas and refining the K-League to focus on nurturing young talent. The emphasis is on encouraging players to test themselves in leading European leagues, building a reputation based on results and developing players capable of excelling at the highest level.

Preparation for 2026 World Cup

South Korea has lost only once in 16 qualifying matches for the 2026 World Cup. However, since October 2023, they have not faced non-Asian opponents until this Friendly International against Mexico. Head coach Hong Myung-bo and his team are adapting to North American conditions while preparing for the World Cup.

Upcoming Friendly International

  • Mexico vs South Korea
  • Tuesday, September 9
  • 7:00 PM (CDMX)
  • Geodésico Park; Nashville, USA
  • Broadcast: TUDN and TV Azteca

Key Questions and Answers

  • Q: How has South Korea’s football strategy evolved since 2002? A: The strategy shifted towards exporting young talent to Europe and hiring experienced European coaches to enhance the team’s professionalism and consistency.
  • Q: Who are some notable South Korean players currently plying their trade in Europe? A: Lee Kang-in of Paris Saint-Germain, Kim Min-jae of Bayern Munich, and Son Heung-min, who recently moved to Los Angeles FC in the USA.
  • Q: How have European coaches impacted South Korea’s football development? A: Coaches like Guus Hiddink, Dick Advocaat, and Jürgen Klinsmann have contributed tactical discipline, possession-based identity, and valuable experience for South Korean players.
  • Q: What is South Korea’s current focus as they prepare for the 2026 World Cup? A: South Korea is honing their skills in North America, adapting to different conditions while aiming to qualify strongly for the tournament.