Nestlé’s 95th Anniversary in Mexico
Nestlé, present in nine out of ten Mexican households through its products, has initiated a campaign to foster family connection due to the increasing use of mobile devices during meals, causing distractions that affect family togetherness.
The Study: “Family Dining in Mexican Households”
According to Ingrid Stowhas, Nestlé’s Vice President of Corporate Communication in Mexico, a study titled “Family Dining in Mexican Households” involving over 700 homes revealed that 92% of participants use mobile devices during meals. Only 8% reported spending quality time during these moments, which were once considered “sacred.”
However, 70% of the surveyed individuals acknowledged this issue and expressed willingness to reduce screen time and reconnect with family.
Nestlé’s Campaign: “Let the Table Unite Us Again”
Nestlé’s campaign, “Let the Table Unite Us Again,” aims to emphasize the importance of family connection, especially during mealtime. Stowhas explained in an interview that the campaign encourages everyone to reconnect, set aside mobile devices during meals, and create genuine connection.
As a food company, Nestlé recognizes that consumers interact with their products during meal preparation and consumption. The study aimed to understand how families experience these moments better, fostering greater connection.
Mexico, unlike other countries, identified up to eight consumption moments daily. With Nestlé’s presence in most of these occasions—breakfast, lunch, and dinner—the company can facilitate better communication and unity at the family table.
“Through our brands and products, we can effectively spread this message while maintaining a diverse product portfolio that continually adapts to the nation’s nutritional needs,” added Nestlé’s Mexican Corporate Communication Vice President.
Nestlé’s 95 Years in Mexico
The campaign coincides with Nestlé’s 95th anniversary in Mexico, where the company has grown and established 18 factories in states like Jalisco, Guanajuato, Veracruz, Chiapas, and Puebla. Nestlé exports to over 70 countries in South America, North America, and Africa from these facilities.
Mexico being Nestlé’s fourth most significant global market, the company has invested heavily in technology, research, and development. Nestlé also aims to reformulate products to offer higher nutritional value for all consumption moments.
Key Questions and Answers
- What is the purpose of Nestlé’s campaign? The campaign, titled “Let the Table Unite Us Again,” aims to emphasize family connection during mealtime, encouraging people to set aside mobile devices and create genuine connections.
- What prompted the campaign? The increasing use of mobile devices during meals has become a distraction, negatively affecting family togetherness. A study titled “Family Dining in Mexican Households” revealed that 92% of participants use mobile devices during meals.
- Why is Mexico significant for Nestlé? Mexico is Nestlé’s fourth most important global market. The company has invested in technology, research, and development in Mexico and aims to reformulate products for higher nutritional value.
- How does Nestlé plan to promote the campaign? Through its brands and products, Nestlé aims to spread the message of reconnecting with family during meals and maintaining a diverse product portfolio that adapts to the nation’s nutritional needs.
