Background and Relevance
The Mexican Secretariat of Economy has projected sales exceeding 200,000 million pesos during the Buen Fin 2025 event, scheduled from November 13 to 17. This ambitious goal represents at least a 15% increase compared to the 173,800 million pesos achieved in 2024. The total tax kitty for this edition will be 500 million pesos.
Key Figures and Their Roles
Enrique Salomón Rosas Ramírez, Director General of Competitivity and Competition at the Secretariat of Economy, anticipates that the campaign of offers and discounts will surpass all previous consumption records set in 2024, generating a turnover higher by more than 15%.
Octavio de la Torre, President of Concanaco Servytur, reminds us that in the first Buen Fin edition, over 40,000 businesses participated, resulting in sales of 39,000 million pesos.
Unique Features of Buen Fin 2025
Buen Fin 2025 will emphasize national identity, with the program logo officially incorporating the “Hecho en México” distinction. This edition will include participation from various sectors, such as industry, small and large retail businesses.
Hilda Ninel Nájera, Administrator of Tax Services, highlighted the return of consumer prizes through the traditional “El Buen Fin” lottery, taking place on December 5, 2025, in Mexico City.
Tax Kitty and Consumer Prizes
The total tax kitty for Buen Fin 2025 is 500 million pesos, with 400 million allocated for 321,260 consumer prizes ranging from 500 to 20,000 pesos, along with a grand prize of 250,000 pesos.
An additional 100 million pesos will be distributed among 4,987 prizes of 20,000 pesos for businesses. Winners’ lists will be published starting December 8 on the official SAT portal, with payments due before January 6, 2026.
Growth of E-commerce in Mexico
Pierre-Claude Blaise, CEO of the Mexican Association of Online Sales, noted that e-commerce now accounts for 16% of Mexico’s retail market, with over 100 million connected individuals and 85% of online shoppers.
During Buen Fin 2024, digital sales grew by 24% compared to the previous year, underscoring the importance of this channel for program expansion.
Sales Projections and Optimism
Buen Fin reported sales of 172,900 million pesos in the previous year. For 2025, an additional 20,000 million pesos in sales are projected.
Sergio Silva confidently stated, “No one is talking about negative growth anymore; instead, we’re focusing on how high the growth will reach. Buen Fin will give us that final push in the last quarter, delivering far better results than anyone imagined just a year ago.”
Key Questions and Answers
- What is Buen Fin? Buen Fin is Mexico’s largest commercial event, featuring discounts and offers from various sectors.
- What is the sales target for Buen Fin 2025? The Secretariat of Economy projects sales exceeding 200,000 million pesos.
- What is the total tax kitty for Buen Fin 2025? The total tax kitty is 500 million pesos.
- How will Buen Fin 2025 emphasize national identity? The program logo will officially incorporate the “Hecho en México” distinction, and it will include participation from various sectors.
- What are the consumer prizes and their amounts? There will be 321,260 consumer prizes ranging from 500 to 20,000 pesos, along with a grand prize of 250,000 pesos.
- What is the growth of e-commerce in Mexico? E-commerce now accounts for 16% of Mexico’s retail market, with over 100 million connected individuals and 85% of online shoppers.
