Understanding the Rise of Propaganda in Mexican Politics: The Case of State Television

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April 24, 2025

Understanding the Rise of Propaganda in Mexican Politics: The Case of State Television

Introduction to Political Propaganda

Propaganda is a message disseminated to reinforce the narrative of a regime or political party, primarily targeting its followers. It rarely convinces individuals with opposing views or sympathies towards those who share similar beliefs. Instead, such content aims to evoke irrational emotions and mobilize individuals towards a common action, seeking their participation.

Historical Context of Mexican Political Propaganda

Although propaganda is inherent to political struggle, it typically confines itself to simplistic, uncritical arguments lacking substance. During Mexico’s hegemonic priism period, state television aimed to reproduce the presidential message without questioning it. However, its influence was minimal throughout most of that era.

The shift to political alternation transformed state-owned broadcasters into platforms for diverse voices capable of critiquing nearly everything according to the opinions of hosts and commentators. However, the arrival of AMLO and the 4T disrupted this democratizing trend, turning public television into a weapon against political opponents.

Senator José Antonio Álvarez Lima: A Beacon of Independence

Senator José Antonio Álvarez Lima, while heading Canal 11, resisted all forms of pressure to maintain government-critical programs like “Dinero y Poder” under his leadership. Unfortunately, the rest of state television programming reverted to media statism and even low-level, offensive satire by political commentators turned clowns.

The Intensification of Media Control under Claudia Sheinbaum

Under Claudia Sheinbaum’s administration, the process of media control intensified. Criticism spaces vanished in an act of intolerance, replicating the most repressive moments of the priist regime. Private television and radio outlets have faced immense pressure to remove inconvenient commentators critical of the regime.

Consequences for Democracy

Propaganda has replaced political debate in a deaf dialogue where reconciling positions is impossible. The pluralism essential for an effective democracy’s functioning has disappeared, turning into an attempt to silence those with differing opinions by labeling them as traitors without the right to dissent.

Morena is not merely a party that stifles political dialogue; it embodies the destruction of the democratic principle of fighting for liberties, once embraced by its PRD predecessors. The combination of priist and stalinist authoritarianism prevails.

Key Questions and Answers

  • What is political propaganda? Political propaganda is a message designed to reinforce the narrative of a regime or political party, primarily targeting its followers.
  • How has Mexican state television evolved regarding propaganda? Initially, it passively reproduced the presidential message. However, with political alternation, it became a platform for diverse voices and criticism. Under the current administration, it has reverted to being a tool for silencing opposition.
  • Who is Senator José Antonio Álvarez Lima and why is he significant? Senator José Antonio Álvarez Lima, while heading Canal 11, resisted pressures to maintain critical programs against the government. His actions stand out as a beacon of independence amidst growing media control.
  • How has democracy been affected by the rise of propaganda in Mexican politics? Propaganda has replaced political debate, leading to a deaf dialogue with no possibility of reconciling differing positions. Pluralism, essential for democracy, has disappeared, and those with differing opinions are silenced and labeled as traitors.