Overview and Relevance
The Mexican tourism sector, as reported by the National System of Information Statistics for the Tourism Sector (Datatur), has seen a significant shift in hotel occupancy rates across various cities within Mexico during the first thirty weeks of 2025. This period, spanning from December 30, 2024, to July 27, 2025, has shown a 0.9 percentage point decrease in hotel demand compared to the same timeframe in 2024, when interior cities achieved a 48.2% occupancy rate.
Regional Variations
While interior cities experienced a 57.4% occupancy rate during the reference week, major urban centers like Mexico City, Guadalajara, and Monterrey reached 61.1%. Coastal cities saw an even higher occupancy rate of 64.1%, whereas Mexican cities, in general, recorded a 59.4% occupancy rate.
Beach Destinations
In contrast, beach destinations managed an occupancy rate of 71.2% in the thirtieth week, marking a decrease of 4.4 percentage points compared to the previous year.
Top Beach Destinations
Datatur’s report highlights Mazatlán, Sinaloa, as the most sought-after beach destination with an 83% occupancy rate. Cabo San Lucas, Baja California Sur, followed closely with 80.3%, while Nuevo Nayarit, Nayarit; Huatulco, Oaxaca; and Ixtapa Zihuatanejo, Guerrero, all reported occupancy rates of 79.7%, 79.4%, and 79.4% respectively.
Key Questions and Answers
- What is the overall hotel occupancy rate for interior cities in Mexico during the first thirty weeks of 2025? The occupancy rate is 47.3%, which represents a decrease of 0.9 percentage points compared to the same period in 2024.
- How do major Mexican cities compare in terms of hotel occupancy? Major urban centers, such as Mexico City, Guadalajara, and Monterrey, achieved an occupancy rate of 61.1% during the reference week.
- What is the occupancy rate for coastal cities in Mexico during the same period? Coastal cities recorded an occupancy rate of 64.1%.
- Which beach destinations in Mexico had the highest hotel occupancy rates? Mazatlán, Sinaloa, led with an 83% occupancy rate, followed by Cabo San Lucas, Baja California Sur, with 80.3%; Nuevo Nayarit, Nayarit, with 79.7%; Huatulco, Oaxaca, with 79.4%; and Ixtapa Zihuatanejo, Guerrero, with 79.4%.
