Background on Saúl “Canelo” Álvarez and Terence Crawford
Saúl “Canelo” Álvarez is a renowned Mexican professional boxer, widely regarded as one of the best in the sport today. He has held multiple world titles across four weight divisions and is known for his impressive career record. Terence Crawford, an American boxer, is also a highly accomplished fighter with multiple world titles in three weight classes. Both boxers are considered among the elite in their sport.
The Impact of Canelo’s Defeat on Global Audiences
Canelo Álvarez’s loss to Terence Crawford in their boxing match not only shook up the boxing world but also became a global audience phenomenon on Netflix. The fight, which crowned Crawford as the undisputed super middleweight champion, has been recognized as the most-watched boxing event of the century across various platforms.
Key Figures on the Event’s Global Reach
- 1. 41.4 million global viewers: According to Netflix and VideoAmp, the match attracted an estimated 41.4 million viewers (Live+1), making it the most-watched boxing event of the 21st century, surpassing other historic televised pay-per-view or streaming bouts.
- 2. 36.6 million average minute audience: The fight maintained an average of 36.6 million live viewers per minute.
- 3. Peak of 24 million simultaneous streams: At its highest point, the bout recorded over 24 million simultaneous connections on Netflix, setting a new record for the platform in live sports events.
- 4. Leadership in 30 countries and presence in 91: The match topped the list of most-watched content on Netflix in 30 countries, including Mexico, the United States, and the United Kingdom. It also entered the Top 10 in 91 nations.
- 5. 950 million social media impressions: Globally, Netflix’s channels reported 950 million impressions for the fight. In the US and Mexico, both Canelo and Crawford’s names were trending topics, occupying the top two spots.
- 6. 500,000 viewers in bars and restaurants: Joe Hand Promotions reported that nearly 500,000 people watched the fight across more than 2,700 establishments in the US, Canada, and Puerto Rico, highlighting the significance of the “out-of-home” market for such events.
- 7. 70,482 attendees and $47 million in ticket sales: The Allegiant Stadium in Las Vegas saw a full house of 70,482 attendees and generated over $47 million in ticket sales, the highest in the venue’s history.
Netflix’s Growing Role in Live Sports Transmission
Canelo Álvarez’s defeat to Terence Crawford not only marked a shift in boxing narratives but also solidified Netflix’s position as a significant player in live sports transmission. With the upcoming Jake Paul vs. Gervonta “Tank” Davis match scheduled for November 14, Netflix continues to expand its presence in the sports streaming market.
