Farmacias Similares Expands in the U.S. with CVS Pharmacy Partnership

About Farmacias Similares and CVS Pharmacy

Farmacias Similares, a chain with over 10,500 outlets in Mexico, Colombia, and Chile, announced its expansion into the U.S. market by selling Dr. Simi products in partnership with CVS Pharmacy. The goal is to cater to the needs of the Hispanic population.

Key Figures and Their Roles

Alfredo Martínez, Vice President Associate of CVS Health’s Hispanic Strategy, stated that the collaboration with Farmacias Similares aligns with CVS’s plan to tailor its product offerings to the needs of Hispanic communities.

Víctor González Herrera, CEO of Farmacias Similares, expressed his excitement about bringing the Dr. Simi brand to the U.S., stating, “It’s more than a business achievement; it’s about bringing our affordable wellness mission to new communities by joining forces with CVS Pharmacy.”

Product Offerings and Expansion Plan

The products, available initially in CVS pharmacies in Las Vegas, Nevada, will include supplements, over-the-counter (OTC) items, personal care products, cosmetics, and Simipeluches under the Dr. Simi brand.

Farmacias Similares plans to expand its U.S. presence to California, Texas, and other locations with significant Hispanic populations by the end of the year. Their growth strategy includes entering Arizona, Florida, Illinois, and New York.

Online Presence and Existing U.S. Footprint

Farmacias Similares launched its U.S.-focused online store () on March 12 and maintains a physical presence with the Similandia store in Los Angeles.

Key Questions and Answers

• Who is Farmacias Similares? Farmacias Similares is a well-established pharmacy chain in Mexico, Colombia, and Chile with over 10,500 outlets.
• What is the partnership with CVS Pharmacy about? The collaboration aims to cater to the needs of Hispanic communities in the U.S. by offering Dr. Simi products in CVS pharmacies.
• What products will be available? The initial product range includes supplements, OTC items, personal care products, cosmetics, and Simipeluches.
• Where will the products be sold? The products will be available in CVS pharmacies starting in Las Vegas, Nevada, and will expand to California, Texas, Arizona, Florida, Illinois, and New York.
• What is Farmacias Similares’ online presence in the U.S.? They launched their U.S.-focused online store () and have a physical presence with the Similandia store in Los Angeles.