My First Experience in the “Baja”: Adrenaline, Business, and Mexican Passion

Web Editor

September 19, 2025

a typewriter with a face drawn on it and a caption for the words opinion and a question, Edward Otho

Introduction to SCORE International and Baja California Off-Road Racing

SCORE International, known for its off-road races in Baja California, is the epitome of such events. My firsthand experience at one of their races revealed not just a competition, but a cultural and economic phenomenon deeply rooted in the region’s identity.

Economic Impact of Baja Races

While there’s no official figure for 2025, events like the Baja 500 in Ensenada are estimated to generate over 10 million pesos in economic impact.

This boost extends far beyond hotel and restaurant profits. The local automotive industry thrives, with specialized workshops handling vehicle setups and repairs for racing vehicles. This creates a value chain involving everyone from welders to engineers, attracting investments and generating well-paying jobs in the region. It’s an economic powerhouse beyond the roar of engines.

Living the Racing Experience

Joining pilot Dianahí Felix and entrepreneur Gabriel V. Díaz’s team for the Baja 400 was an honor. The complexity of experiencing a race from within is as intricate as it is fascinating.

Logistics are immense, requiring not just elite vehicles but a team of professionals covering the entire circuit—mechanics, pit crews for quick refueling and repairs at strategic points. Timing is crucial.

While a Trophy truck can reach speeds of 150-200 km/h on long stretches, a quad bike travels at 80-110 km/h. The adrenaline rush of speed blends with the obsession for precision, as a second’s mistake in the desert can cost you the race.

Challenges and Resources in Off-Road Racing

Major accidents usually aren’t due to drivers but enthusiastic spectators making mistakes like crossing the track or positioning themselves in high-risk areas during turns.

In this sport, talent isn’t enough without resources. Most teams struggle with sponsorships, except those competing with the imposing Trophy trucks often backed by major brands.

It’s a sport comparable to polo or Formula 1 in terms of required capital—it doesn’t fund itself. To keep an team’s engine running, leadership from an entrepreneur or a group of passionate individuals willing to invest in this discipline is essential. It’s not about short-term profits but an investment in the passion and glory of competition.

Success Stories in Mexican Off-Road Racing

Gabriel V. Díaz, owner of Team Border 138A from Ciudad Juárez, Chihuahua, exemplifies this. With 12 Baja finishes across all categories, his journey is inspiring.

His leadership isn’t just about his piloting experience but also his vision of supporting new generations. Thanks to his team, rising stars like Steven López and legends like his father, Edwin “El 100” López, have continued competing at the highest level.

These figures, through hard work, have put Mexico’s name on the international off-road map. The legacy of these pilots is a testament to the dedication required in off-road racing: Edwin, “El 100,” has endured 12 hospitalizations and numerous fractures, a high price for glory.

The Unsung Hero of Mexican Sports: Off-Road Racing

When discussing Mexican sports, we often think of soccer, baseball, or boxing. Despite Mexico being the world capital of off-road racing and home to the iconic Baja 1000, it remains overlooked by many.

This is a mistake. Off-road racing isn’t just a display of speed and audacity but an economic engine and a platform for Mexican entrepreneurs like Gabriel V. Díaz and drivers like Edwin and Steven López to elevate the country’s name internationally.

The Baja isn’t merely a race; it’s a cathedral of off-road racing where Mexican talent and ingenuity compete against the world’s elite.

Key Questions and Answers

  • What is SCORE International? SCORE International (Southern California Off Road Enthusiasts) is renowned for its off-road races, particularly in Baja California.
  • How does the Baja race impact the local economy? The event generates significant economic benefits, supporting industries like automotive repair and maintenance, creating jobs, and attracting investments.
  • What challenges do off-road racing teams face? Teams often struggle with securing sponsorships, and logistical complexities require meticulous planning and execution.
  • Who are some notable figures in Mexican off-road racing? Gabriel V. Díaz and the López family, including Edwin “El 100” López, are prominent figures who have put Mexico on the international off-road racing map.