Local Governments in Jalisco to Capacity-Build Businesses for FIFA World Cup 2026
In preparation for the FIFA World Cup 2026, municipal and state authorities in Jalisco are equipping local businesses and tourism service establishments with enhanced skills in customer service, quality, inclusiveness, and safe tourism.
About Jalisco and its Relevance
Jalisco is a state in western Mexico known for its vibrant culture, beautiful landscapes, and thriving tourism industry. It is home to the picturesque city of Guadalajara, the charming Pueblos Mágicos, and popular destinations like Puerto Vallarta and the Tequila Route. Jalisco’s economy benefits significantly from tourism, with an estimated 2.5 million visitors expected during the World Cup.
The “Somos 26” Initiative
To ensure high-quality and secure offerings for these visitors, the Secretaría de Desarrollo Económico (Sedeco) of Jalisco, along with local governments in Guadalajara, Zapopan, Puerto Vallarta, and the Pueblos Mágicos of Jalisco, is implementing the “Somos 26” program.
This initiative aims to professionalize local businesses, positioning Jalisco as a destination of excellence committed to quality. The program focuses on businesses in the Guadalajara metropolitan area, Pueblos Mágicos, Coast of Jalisco, Ribera de Chapala, and the Tequila Route.
Training Requirements
To earn the “Somos 26” distinction, businesses must complete four mandatory training modules by May 15, 2026. Additionally, at least 70% of the establishment’s staff must be trained in the topics covered by these modules.
Training Modules
- Module 1: Hospitality and Hosting Skills – Provided by the Secretaría de Turismo to develop hospitality and service skills.
- Module 2: Quality Service “Distintivo C” – Conducted by Guadalajara’s Tourism Directorate to emphasize quality service and high standards in the tourism sector.
- Module 3: Inclusive Spaces “Distintivo I” – Also managed by Guadalajara’s Tourism Directorate, this module promotes inclusiveness and discrimination-free environments.
- Module 4: Child Labor Prevention – Handled by the municipalities of Guadalajara and Zapopan, this module sensitizes and trains the travel and tourism sector on preventing child labor exploitation.
Benefits of the “Somos 26” Distinction
Businesses that successfully obtain the “Somos 26” distinction will receive extra points in Sedeco’s support programs. They will also participate in promotional campaigns and communication efforts led by the Jalisco government.
Key Questions and Answers
- What is the “Somos 26” program? It’s a capacity-building initiative by Jalisco’s local governments and Sedeco to enhance the quality and security of products and services offered by businesses in preparation for the FIFA World Cup 2026.
- Which areas will the program focus on? The initiative targets businesses in the Guadalajara metropolitan area, Pueblos Mágicos, Coast of Jalisco, Ribera de Chapala, and the Tequila Route.
- What are the training requirements? Businesses must complete four mandatory modules by May 15, 2026, and train at least 70% of their staff in the respective topics.
- What benefits do businesses receive with the distinction? Participating businesses gain extra points in Sedeco’s support programs and participate in promotional campaigns by the Jalisco government.
