Introduction to Quintana Roo and its Relevance
Quintana Roo, a Mexican state known for its stunning Caribbean destinations like Cancun, is actively participating in the International Tourism Fair Top Resa taking place from September 23 to 30 in Paris. This strategic engagement aims to increase airline frequencies to Mexico’s Caribbean region, anticipating a surge in tourism due to the 2026 FIFA World Cup.
Key Players and Recent Developments
Bernardo Cueto Riestra, a key figure in Quintana Roo’s tourism sector, has already met with representatives from Air France and Air Caraïbes. The discussions focused on enhancing flight frequencies to Mexico’s Caribbean destinations, capitalizing on the anticipated enthusiasm for football among European travelers.
Cueto Riestra also attended the official presentation of Mexico as a partner in Fitur, the International Tourism Fair of Spain, where he hinted at Quintana Roo’s readiness to launch promotional campaigns for the 2026 FIFA World Cup and tailored vacation packages for those intending to visit Mexico for this sporting event.
Importance of Top Resa Fair
Andrés Martínez Reynoso, Director of the Quintana Roo Tourism Promotion Board (CPTQ), emphasized the significance of Top Resa as a platform for connecting with major airlines and European tour operators. This fair is crucial for boosting traveler flow from Europe to Quintana Roo’s destinations.
Quintana Roo has consistently participated in Top Resa for the past two years, focusing on community tourism promotion through the Quintana Roo Community Tourism Network. This strategy has included a booth at the fair and the presence of Quintana Roo’s tourism businesses to strengthen destination promotion and forge partnerships.
Current French Market Status
The French market is Quintana Roo’s fifth-largest source of international tourists, according to the latest statistics from the state’s Secretariat of Tourism. Between January and July 2023, Cancun International Airport welcomed 103,833 French travelers, accounting for 59% of all French visitors to Mexico during that period.
In essence, Quintana Roo captures nearly 60% of all French tourism received by Mexico.
Key Questions and Answers
- Who is Bernardo Cueto Riestra? He is a prominent figure in Quintana Roo’s tourism sector, actively working to increase airline frequencies and promote the region for upcoming events like the 2026 FIFA World Cup.
- What is the significance of Top Resa Fair? It is a crucial event for Quintana Roo to connect with major airlines and European tour operators, thereby enhancing traveler flow from Europe to its destinations.
- Why is the French market important for Quintana Roo? The French market is Quintana Roo’s fifth-largest source of international tourists, contributing significantly to the region’s tourism industry.
