Puebla Establishes Investment Promotion Committee for Development Well-being Polo

Web Editor

September 24, 2025

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Background and Relevance

Puebla, a Mexican state known for its automotive industry and strategic location, has taken a significant step towards economic growth by establishing the Investment Promotion Committee for the Development Well-being Polo. This initiative aims to attract 15 potential companies as part of a federal program, further solidifying Puebla’s position as the “Capital of Technology and Sustainability,” formerly known as “Model City.”

Key Players and Their Roles

Víctor Gabriel Chedraui, the Secretary of Economic Development and Labor (Sedetra) for Puebla, highlighted the importance of the state’s Competitiveness State Plan. This plan aims to strengthen value chains in industries, focusing on sectors like advanced manufacturing, agroindustry, semiconductors, and mobility. The plan will serve as a roadmap for directing investments in key sectors, ultimately promoting social justice, inclusive production, and sustainable development.

Eugenio Govea Arcos, the Coordinator of the Investment Promotion Committee, emphasized the committee’s role in fostering effective communication between government, private sector, and society. This collaboration aims to translate national strategies into regional actions.

Investment Polo Details

The Development Polo in Puebla is located in San José Chiapa, home to the AUDI automotive plant. The state has allocated 600 hectares for new investments, with 300 hectares designated for the “Capital of Technology and Sustainability,” formerly known as “Model City.” This area will feature a power substation costing over 178 million pesos, with construction already underway.

National Plan México and Its Goals

Carlos Alfonso Candelaria López, the National Coordinator of Economic Corridors for Well-being, outlined the objectives of Plan México. The plan aims to boost national production, encourage consumption of domestically produced goods, promote high-value added exports, and attract sustainable investments.

  • National Production Boost: Plan México seeks to increase domestic production, fostering self-sufficiency and reducing dependence on imports.
  • Consumption of Domestic Goods: The plan encourages citizens to prioritize locally produced goods, supporting domestic industries and job creation.
  • High-Value Added Exports: By focusing on industries with higher added value, Mexico aims to compete more effectively in global markets.
  • Sustainable Investments: Plan México targets attracting investments that prioritize environmental and social responsibility, ensuring long-term economic growth.

Investment Projects and Grupo Bimbo’s Role

Under Plan México, over 2,000 investment projects have been registered, totaling more than 300 billion dollars. Notably, Grupo Bimbo, a prominent Mexican multinational food company, has shown significant interest in Puebla, further emphasizing the state’s potential for economic growth and development.