US Company Financial Directors Show Improved Sentiment Amidst Trade Policy Uncertainty

Web Editor

September 24, 2025

a stack of money sitting on top of a table next to a flag of the united states of america, Andries S

Background on the Relevant Person: Donald Trump’s Administration

The administration of former U.S. President Donald Trump played a significant role in shaping the business environment during the period discussed. Known for his protectionist policies, Trump’s administration imposed tariffs on numerous goods and countries. These actions initially caused market volatility, prompting businesses to postpone investment and hiring decisions. As the uncertainty surrounding trade policies began to dissipate, financial directors of companies reported an improvement in sentiment.

Trade Policy Uncertainty and Its Impact

In the early months of 2018, Trump’s administration launched a series of proposed tariffs and trade plans that included massive rounds of proposed taxes, eventually withdrawn. This unpredictable approach led to market turbulence, causing businesses to delay investment and hiring decisions. Moreover, companies and households stockpiled imported goods, distorting economic growth data.

Key Concerns for Financial Directors

According to the latest Federal Reserve (Fed) survey of financial directors, tariffs remained the most frequently cited concern, followed by inflation and monetary policy. However, the proportion of respondents who considered tariffs their primary worry decreased from 40% to 30%. As the uncertainty around tariff levels diminished, financial directors could now formulate more precise strategies to address these challenges.

Inflation and Monetary Policy

With tariffs becoming less of a concern, financial directors started focusing more on inflation and monetary policy. The Federal Reserve, cautious about lowering interest rates until the impact of tariffs on inflation became clearer, acknowledged these shifting priorities.

Preparing for Price Increases

Companies heavily reliant on imports or exposed to tariffs in other ways had to plan for price hikes. Financial directors took these factors into account when formulating strategies, ensuring their organizations could adapt to the changing business landscape.

Key Questions and Answers

  • Q: Who is relevant in this context? The former U.S. President Donald Trump’s administration is the key figure, as its protectionist trade policies significantly impacted businesses and market stability.
  • Q: How did Trump’s trade policies affect businesses initially? Initially, Trump’s tariffs and proposed taxes created market volatility. Businesses postponed investment and hiring decisions, while consumers stockpiled imported goods, distorting economic growth data.
  • Q: What changed the sentiment among financial directors? As uncertainty surrounding tariff levels decreased, financial directors reported improved sentiment and could formulate more precise strategies to address tariff-related challenges.
  • Q: What concerns did financial directors have apart from tariffs? After tariffs became less of a worry, financial directors focused more on inflation and monetary policy. The Federal Reserve remained cautious about lowering interest rates until the impact of tariffs on inflation became clearer.
  • Q: How did companies adapt to tariff-related challenges? Companies reliant on imports or exposed to tariffs planned for price increases. Financial directors took these factors into account when formulating strategies, ensuring their organizations could adapt to the changing business landscape.