Collaboration with Mexican Brand CLOE
Agatha Ruiz de la Prada, a renowned Spanish designer, has unveiled her latest capsule collection in collaboration with the Mexican brand CLOE for 2025. This vibrant collection of accessories celebrates color, self-expression, and creativity.
A Designer with a Unique Style
Agatha Ruiz de la Prada emphasizes the importance of having a unique style for any designer. Since her first fashion show in 1981, she has consistently challenged sobriety and embraced a vibrant visual language that combines art, fashion, and self-expression.
Inspiration from Mexico
Her inspiration for this collection comes from her deep appreciation for Mexico. Working with a Mexican company has allowed her to understand the country from within, stating that it’s different from mere tourism. She describes this experience as “marvelous.”
Beyond Bold Colors and Hearts
While her bold colors and heart motifs have made her iconic, Ruiz de la Prada insists that her proposal goes beyond aesthetics. It’s an “apostrophe for happiness, optimism, and standing against uniformity,” she explains.
Key Questions and Answers
- What inspired Agatha Ruiz de la Prada for this collection? Her deep appreciation for Mexico and the opportunity to collaborate with a local company, allowing her to understand the country from within.
- What does Agatha Ruiz de la Prada’s style represent? A unique, vibrant, and authentic approach to fashion that challenges sobriety and combines art, self-expression, and creativity.
- What is the significance of color in Agatha Ruiz de la Prada’s work? Color is not just an aesthetic choice but also a political statement and a way to assert individuality.
- How does Agatha Ruiz de la Prada approach sustainability? By incorporating upcycled materials and circular design principles, as seen in her FW25 collection with Humana.
- What types of collaborations has Agatha Ruiz de la Prada been involved in? From motorcycle helmets to eco-friendly cleaning products, she has partnered with diverse brands across various sectors.
The Collection
This collection features two bag models – a satchel and a tote – designed for daily use, along with two wallet silhouettes and a cosmetics case. Each piece integrates graphic elements representative of Agatha Ruiz de la Prada, such as hearts and sun rays, applied on materials that meet CLOE’s quality standards.
Sustainability
Agatha Ruiz de la Prada’s commitment to sustainability is evident in her recent collection with Humana, titled “Romeo y Julieta,” presented at the Mercedes-Benz Fashion Week Madrid for the otoño-invierno 2025/2026 season. The pieces were constructed from discarded clothing, inspired by the mountains of clothes in Chile’s Atacama Desert.
Ecléctic Collaborations
Agatha Ruiz de la Prada’s eclectic approach extends to unexpected collaborations, including motorcycle helmets, chocolates, olive oils, fragrances, taxis, and eco-friendly cleaning products. She values aesthetics, sustainability, and accessibility in the products she associates with.
A Rich Career
With over 40 years of experience, Agatha Ruiz de la Prada continues to surprise herself with what’s to come. She believes adapting to change keeps one youthful and ensures a constant flow of work. She sees fashion as a reflection of societal changes, emphasizing the need for constant reinvention to stay relevant.
Final Thoughts
“Passion for life is what drives everything I do,” concludes Agatha Ruiz de la Prada, highlighting the importance of living with enthusiasm and letting passion guide her creative journey.
