Introduction to Purina® Mexico’s Sustainability Efforts
Purina® Mexico is committed to a holistic approach to sustainability that extends beyond pet food. Through their Purina Cares program, the company aims to create a positive impact on society and the planet by connecting with pet owners not just nutritionally, but also emotionally through responsible actions both inside and outside the plate.
Purina Cares Initiatives
The Purina Cares program comprises several initiatives that cover various aspects, from responsible animal adoption to recycling projects, pet-friendly workspaces, and training young veterinarians. Internally, these actions encourage employee participation, fostering pride and commitment to sustainability.
- Responsible Animal Adoption: Encourage pet owners to adopt animals from shelters, reducing the number of homeless pets.
- Recycling Projects: Implement recycling programs within the company and community, promoting waste reduction and resource conservation.
- Pet-Friendly Workspaces: Support the integration of pets in the workplace, enhancing employee morale and productivity.
- Young Veterinarian Training: Collaborate with educational institutions to train future veterinarians, ensuring high standards of animal care.
Sustainable Practices in the Value Chain
Purina has integrated sustainable practices throughout their value chain, from product formulation to waste management:
- Responsible Ingredient Sourcing: Use ingredients with certifications ensuring they are free from deforestation, such as responsibly sourced proteins.
- Efficient Energy Production: Implement energy-efficient production processes to minimize environmental impact.
- Waste Minimization: Adopt waste reduction strategies and optimize resource use in manufacturing processes.
- 100% Recyclable Packaging: Design packaging made entirely from recycled materials, ensuring it can be reused or recycled again.
- Inclusion of Recycled Plastic: Incorporate certified recycled plastic in their packaging, promoting a circular economy.
Between 2021 and 2025, Purina collected 2.6 metric tons of post-consumer packaging, donating plastic sheets to animal shelters and advancing in circular economy practices.
Impact of Pets at Work Initiative
Purina’s Pets at Work initiative has positively impacted both employees and businesses:
- Improved Morale and Productivity: Allowing pets in the workplace enhances employee satisfaction, leading to increased productivity.
- Strengthened Organizational Culture: Pet-friendly workspaces foster a sense of community and belonging among employees.
- Emotional Well-being: Interacting with pets at work reduces stress and promotes emotional well-being.
By 2025, more than five companies, including Petco and OXXO, participated in the program. Notably, 38% of millennials prefer working environments that accommodate pets.
Purina’s Commitment to Sustainability and Pet Inclusion
Paola Mendoza, Marketing Director of Nestlé Purina® Mexico, emphasizes that sustainability and pet inclusion in the workplace add value for both consumers and employees, reflecting the brand’s dedication to animal welfare, community, and the planet.
Key Questions and Answers
- What is Purina Cares? Purina Cares is a comprehensive sustainability program by Purina® Mexico that aims to positively impact society and the planet through responsible actions connecting pet owners nutritionally and emotionally.
- How does Purina implement sustainability in its value chain? Purina integrates sustainable practices from responsible ingredient sourcing to waste minimization, energy-efficient production, and 100% recyclable packaging.
- What is the impact of Purina’s Pets at Work initiative? The initiative has improved employee morale, productivity, and emotional well-being while strengthening organizational culture. It has also attracted millennial talent by offering pet-friendly workspaces.
