Pfizer and Trump Reach Agreement on Drug Prices, Stock Market Reacts Positively

Web Editor

October 1, 2025

a phone with the logo of pfizer on it is shown in front of a blue and white background, Allaert van

Background on Pfizer and its Relevance

Pfizer is a leading global biopharmaceutical company that discovers, develops, manufactures, and markets healthcare products. With a presence in over 125 countries, Pfizer’s portfolio includes medicines and vaccines for various therapeutic areas such as oncology, inflammation & immunology, rare diseases, and vaccines. The company’s commitment to innovation and patient-centricity has made it a significant player in the pharmaceutical industry.

Why Pfizer Matters

Pfizer’s relevance stems from its substantial influence on healthcare systems and patients worldwide. As one of the largest pharmaceutical companies, its pricing strategies and investments in research and development have a direct impact on drug accessibility and affordability.

The Agreement Between Pfizer and Trump

Key Points of the Agreement

On Tuesday, Pfizer and President Donald Trump announced an agreement wherein the American pharmaceutical company committed to reducing prescription drug prices within the Medicaid program to match those charged in other developed countries. In return, Pfizer would receive tariff relief.

Additional Commitments by Pfizer

Trump also stated that Pfizer would offer this discounted, nation-favored pricing for all new medications launched in the United States. He warned other pharmaceutical manufacturers to follow Pfizer’s example.

Stock Market Reaction

Pfizer’s Stock Performance

Following the announcement, Pfizer’s stock prices increased by 6.85%. The news also positively influenced other pharmaceutical companies, such as Eli Lilly (8.18%), Merck (7.38%), Amgen (5.78%), AbbVie (5.55%), and GSK (5.44%).

Investor Relief on Tariffs

The stock gains were partly attributed to investor relief that they might avoid the worst tariff impacts.

TrumpRx.gov and Discounted Medications

Direct Purchase Platform

Pfizer will participate in TrumpRx.gov, a direct purchase platform that enables American patients to acquire Pfizer medications at significant discounts.

Discount Details

Most of Pfizer’s primary care treatments and selected specialized brands will offer discounts ranging from 50% to up to 85%.

Tariff Threat and Pfizer’s Response

Trump’s Tariff Announcement

On September 25, Trump announced a 100% tariff on brand-name or patented pharmaceutical imports unless a manufacturer built a manufacturing plant in the United States.

Delayed Tariff Implementation

The tariff’s implementation was postponed to give pharmaceutical companies more time to finalize agreements like Pfizer’s. Pfizer will avoid tariffs for three years, provided it continues investing in U.S. manufacturing facilities.

Pfizer’s Investment Commitments

Pfizer plans to invest $70 billion in research and development, as well as domestic manufacturing. The company’s CEO, Albert Bourla, stated that Pfizer’s products would not be subject to tariffs for three years if they move production to the U.S.

Pfizer’s Manufacturing Footprint

Pfizer operates approximately nine manufacturing plants in the United States and 28 facilities worldwide, including locations in Ireland and Japan.

Industry-wide Response to Tariff Threats

Similar Commitments from Rivals

Pfizer’s rivals, including AstraZeneca and Eli Lilly, have made similar promises in recent months to increase their U.S. manufacturing capacity following Trump’s tariff threats.