Introduction to Juan Carlos Cante and His New Role
The Mexican Entrepreneurs Association (ASEM) has announced Juan Carlos Cante as the new president of its Board of Directors. This appointment ensures continuity from Juana Ramírez, who led ASEM since 2020. During the Cumbre Emprendedora 2025, Juana Ramírez announced her retirement, stating, “I will continue contributing to entrepreneurship, but now, in this next stage, more specifically to health entrepreneurship, which, as you know, is an extraordinary adventure. I leave with a full heart.”
Background on Juan Carlos Cante and His Relevance
Juan Carlos Cante is the founder of Gooday, a company specializing in nutritional product creation, and CEO of Caza Trading Company. He will assume the presidency from October of the current year until October 2027.
Cante’s Vision for ASEM
During his introduction, Cante emphasized his intention to establish synergy among entrepreneurs and ensure mutual support. He highlighted the importance of learning to scale businesses and minimize risks of failure.
As an entrepreneur, you need to learn many things, but there’s no one to teach you. So, as an entrepreneur, you must learn how to scale your business and reduce the risk of failure.
Cante also encouraged entrepreneurs to participate in ASEM programs, enabling them to optimize their time on rewarding and inspiring activities. He pointed out that many entrepreneurs are too busy with their ventures and don’t share their knowledge by writing books, teaching at universities, or even offering online mentorship.
Entrepreneurs are so engrossed in their businesses that they don’t write books, teach at universities, or even offer online mentorship. However, by dedicating just a few minutes online, they can learn about valuable tools for their businesses.
Key Questions and Answers
- Who is Juan Carlos Cante? He is the founder of Gooday, a nutritional product company, and CEO of Caza Trading Company.
- What is his new role? Cante has been appointed as the president of the Board of Directors of ASEM, effective from October of the current year until October 2027.
- What is Cante’s vision for ASEM? He aims to foster synergy among entrepreneurs and ensure mutual support, emphasizing the importance of learning to scale businesses and minimize risks.
- Why is Cante’s involvement significant? His entrepreneurial experience and understanding of the challenges faced by business leaders make his insights valuable for ASEM members.
