Background and Achievements of Othón Díaz
The Diablos Rojos de México, a prominent baseball team in Mexico, has recently experienced a leadership transition. Othón Díaz, who served as the club’s CEO for a decade, stepped down due to personal reasons. His tenure was marked by significant achievements, including securing the team’s first Liga Mexicana de Beisbol (LMB) championship in 15 years, breaking a 10-year title drought, and listing the team on the Bolsa Mexicana de Valores (BMV), making Diablos Rojos the first baseball team to do so.
Under Díaz’s leadership, the organization expanded beyond baseball, achieving success in the Liga Nacional de Baloncesto Profesional (LNBP) and Liga Mexicana de Softbol (LMS). The team’s business model solidified with over 40 employees in various departments, including marketing, commercialization, communication, and administration.
Introduction of New CEO: Jorge Del Valle
Jorge Del Valle, a long-time Diablos Rojos employee with a background in Sports and Recreational Business Administration, has been appointed as the new CEO. Del Valle’s roles within the organization have included coordinating the Fray Nano stadium, managing the Alfredo Harp Helú academy, and serving as the development manager for both Diablos Rojos and Guerreros de Oaxaca. His most recent position was Vice President.
Del Valle’s Vision and Goals
In an interview with El Economista, Del Valle outlined his primary objectives as CEO. He emphasized the importance of maintaining high stadium attendance, continuing to win championships, and ensuring an exceptional fan experience. He also highlighted the significance of preserving baseball traditions amidst upcoming events like the FIFA World Cup in Mexico.
During the 2025 LMB regular season, Diablos Rojos set a new record for attendance at the Alfredo Harp Helú stadium, with 592,153 fans in attendance. The team also reported a strong financial position, with 836,835,000 pesos in cash reserves during the first half of 2025.
Strategies for Future Growth
Del Valle aims to focus on enhancing the fan experience and attracting younger audiences, aligning with Santiago Harp’s goal of rejuvenating the fanbase. He plans to build upon existing successful strategies while introducing innovations.
Focus on Existing Sports
For now, Del Valle prioritizes strengthening the existing sports portfolio rather than expanding it. He aims to solidify Diablos Rojos’ position as a leading brand in baseball, basketball, and softball within Mexico City and beyond.
Upcoming Challenges
Diablos Rojos will soon begin defending their LNBP title in the playoffs, with the LMS season starting in January and the pursuit of a third consecutive LMB championship commencing in March.
Key Questions and Answers
- What were Othón Díaz’s major accomplishments during his tenure? Díaz successfully secured the LMB championship after a 10-year drought, listed Diablos Rojos on the BMV, and achieved success in LNBP and LMS.
- What qualifications does Jorge Del Valle bring to the CEO role? Del Valle holds a degree in Sports and Recreational Business Administration and has spent nine years with Diablos Rojos, holding various positions within the organization.
- What are Jorge Del Valle’s primary goals as CEO? Del Valle aims to maintain high stadium attendance, continue winning championships, and enhance the fan experience while preserving baseball traditions.
- How does Del Valle plan to attract younger fans? Del Valle intends to focus on improving the fan experience and introducing innovations, aligning with Santiago Harp’s goal of rejuvenating the fanbase.
- What is Del Valle’s strategy for the existing sports portfolio? Del Valle prioritizes strengthening Diablos Rojos’ position in baseball, basketball, and softbol rather than expanding into new sports.
