Background on Altata and its Importance
Altata, a coastal town in Sinaloa, Mexico, has recently experienced a resurgence in tourism following strategic efforts by the state government. This revival has led to increased visitor numbers and economic benefits for the local community.
Who is Rubén Rocha Moya?
Rubén Rocha Moya is the current Governor of the Mexican state of Sinaloa. As the chief executive of the state, he has been instrumental in driving the revitalization of Altata’s tourism sector.
Key Achievements and Impact
- Visitor Numbers: Over the past weekend, Altata welcomed a total of 2,500 visitors.
- Positive Impact on Tourism Chain: The increased visitor count has had a visible impact on the entire tourism value chain in Altata.
- Citizen Engagement: The state government’s initiative has received an enthusiastic response from the local community, particularly during the last two weekends.
During his weekly conference, Governor Rocha Moya highlighted the collaborative efforts of various state departments, including Tourism, Well-being, and Economy, along with the DIF (System for Family Development). These departments worked together to establish favorable working conditions, leading to the recent success.
Diverse Groups of Visitors
The revival attracted not only Sinaloa families but also a group of 150 motorcyclists and a convoy of 50 Volkswagen Vocho vehicles, which brought energy to Altata’s streets and particularly its waterfront area.
Continued Support and Economic Benefits
Secretary of Tourism, Mireya Sosa Osuna, announced that free transportation would continue throughout the remainder of the year due to the program’s success.
- Free Transportation Program: The program will operate every Sunday, starting at 10 AM in Culiacán’s Cathedral. It will provide free transportation to Altata and include a boat ride, returning in the afternoon. The program is active every weekend until the last weekend of December.
- Economic Impact: On the reporting day, the economic impact was reported to be 1.1 million pesos, generated by the 2,500 attendees, including participants from “Enamórate de Sinaloa,” motorcyclists, Vocho drivers, and other eventgoers.
Government Oversight and Support
Governor Rocha Moya requested Secretary of Economy, Ricardo Velarde Cárdenas, to provide an update on the support already distributed to Altata residents.
Velarde Cárdenas reported that assistance had been given to restaurateurs, merchants, musicians, and over 119 businesses outside the commercial zone, benefiting more than 300 commercial entities, street vendors, and tourism services.
Key Questions and Answers
- What is the main goal of the state government’s efforts in Altata? The primary objective is to revitalize tourism and stimulate economic growth in Altata by creating favorable conditions for visitors and local businesses.
- Which departments collaborated on this initiative? The state departments of Tourism, Well-being, Economy, and DIF worked together to establish the necessary conditions for success.
- What types of support have been provided to Altata residents? Assistance has been given to restaurateurs, merchants, musicians, and various small businesses outside the commercial zone to bolster more than 300 commercial entities, street vendors, and tourism services.
- How will the free transportation program continue? The program will operate every Sunday, providing free transportation and boat rides until the last weekend of December.
