AI in Personal Finance: Helpful or Harmful?

Web Editor

October 22, 2025

a woman sitting at a desk in front of a computer screen with a human figure on it and a man standing

The use of Artificial Intelligence (AI) to address personal finance queries is a growing trend in Mexico. Services like ChatGPT, Perplexity, Gemini, and Apple Intelligence offer quick answers to financial topics. However, experts advise caution before relying on these virtual assistants for investment advice.

Global AI Usage: Mexico’s Position

According to the study Who on Earth Is Using Generative?, published by the World Bank, Mexico ranks ninth globally in AI consultations. This indicates that chatbots and AI platforms have become integrated into the daily lives of many Mexican users interested in managing their money better or expanding their financial knowledge.

In the financial sector, formal entities have developed chatbots to address clients’ doubts. In these cases, interaction is generally safer as it involves closed tools with encrypted conversations.

Free vs. Paid Versions in Finance Chatbots

The value AI can offer to resolve financial queries varies depending on the user’s version. Free versions usually limit the number of consultations and access to certain features, while paid platforms provide more powerful engines, specialized responses, and advanced tools.

Despite these benefits, experts recommend evaluating whether the extra cost of a subscription adds real value or if it’s preferable to seek advice from a professional financial advisor for significant decisions about wealth or investment.

Key Recommendations for Responsible AI Use in Personal Finance

  • Limit chatbot consultations to general and definitional questions, avoiding personalized investment advice.
  • Never share sensitive data on open platforms or free versions.
  • Always verify the information source and its currency.
  • Prefer platforms backed by recognized financial institutions and encrypted channels.

Following these steps can help users leverage AI as a supportive tool without jeopardizing their assets or personal information.