Trump vs Canada II: Orange Alert for USMCA – Bomb or Bluff?

Web Editor

October 24, 2025

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Background on Key Players

Donald Trump, the President of the United States, has announced the termination of trade negotiations with Canada. This decision comes in response to a Canadian government advertising campaign against tariffs, which utilizes a 1987 radio address by Ronald Reagan.

History of Negotiations

This is the second time in 2025 that Trump has broken off negotiations with Canada, with the first occurrence in June. The initial rupture was due to treatment of dairy products and technology services. To resume talks, the Canadian government had to rectify by removing tariffs imposed on technology.

Current Trade Relations and Potential Impact

The global markets, including those of Canada, the US, and the world, are in a state of uncertainty. Amid fragile trade relations, negotiations behave like candles in the wind. Of the US’s three major trading partners, there is a rupture or disruption with two: China and Canada.

Mexico’s situation is unique. Negotiations to prevent tariff implementation in November are 90% complete, according to Marcelo Ebrard. However, we still need to see the USTR’s assessment of our efforts to eliminate non-tariff barriers at customs, Cofepris, IMPI, the energy and agricultural sectors. Interpreting our primary trading partner, especially amidst Trump’s praise laced with venom for the Mexican President, is not straightforward.

Canadian Campaign and Reagan’s Message

The campaign, funded by Ontario Premier Doug Ford, aired during the American League’s World Series final between Toronto Blue Jays and Seattle Mariners. More ads are scheduled for transmission during the World Series, starting tomorrow between Toronto and Los Angeles Dodgers.

Baseball fans heard Reagan advocating a viewpoint entirely opposite to Trump’s: “When someone says, ‘We will impose tariffs on imported goods,’ it seems like a patriotic act to safeguard American products and jobs, which works… sometimes, for a brief period.”

Reagan’s message continues: “However, in the long run, trade barriers harm every American worker and consumer. Worst of all, markets shrink and collapse, businesses and industries shut down, and millions lose their jobs.”

Trump asserts that this campaign aims to interfere with the Supreme Court’s decision on November 5. On that day, the highest court in the US must decide if the President has the right to impose tariffs, citing national security and assuming powers that belong to Congress.

Key Questions and Answers

  • What is the significance of this rift between the US and Canada? The duration and repercussions of this crisis will determine its impact. Mexico’s optimal scenario is that the USMCA remains trilateral, but preparations should be made for it to become three bilateral agreements with distinct timelines.
  • How will this affect Mexico? The situation’s symbolic elements complicate matters. Trump was incensed by ads using Reagan’s words, which contradict his stance on tariffs.
  • What happens if the Supreme Court’s decision goes against Trump? The upcoming two weeks are critical. Trump will travel to Asia and meet with Chinese leader Xi Jinping, attend the APEC meeting where a Mexico-US agreement could be announced, and face the Supreme Court’s session.
  • What will be the fate of the USMCA and renegotiation? The outcome of these events will shape the future of the USMCA and any ongoing renegotiations.