Decelera Venture: A Venture Capital Fund Guiding Entrepreneurs to Refocus and Redirect Their Businesses
Taking a pause, taking a deep breath, and analyzing where the company stands can help steer it in a new direction. This is something Decelera Venture, a venture capital fund, understands and helps entrepreneurs achieve through their Decelera program.
Decelera México 2025: A Resetting Experience in the Mayan Riviera
Decelera México 2025 took place in the Mayan Riviera, bringing together 22 companies from Mexico, Chile, Peru, Ecuador, and the United States along with investment funds. Over seven days, participants stepped away from their daily routines and “decelerated” to refocus and redirect their businesses.
The Decelera Methodology
Marcos Martín, CEO and founder of Decelera Venture, explains that the second edition followed the Decelera methodology, which consists of three steps: breathe, focus, and grow.
- Breathe: This is when entrepreneurs disconnect and analyze the company’s current state and desired destination.
- Focus: In this phase, entrepreneurs are ready to receive feedback and engage in discussions about business challenges.
- Grow: Investors and entrepreneurs come together to seek capital for their projects. Initial investment tickets range from $300,000 up to two million dollars per startup.
Common Challenges Faced by Entrepreneurs
Marcos Martín identifies four primary challenges entrepreneurs face:
- Purpose: The organization’s and founders’ purpose is crucial for business success, as it helps overcome obstacles.
- Go-to-Market Strategy: Identifying the best channel to commercialize a product based on its unique value proposition.
- Problem-Solution Fit: Ensuring that the product genuinely addresses a need; sometimes, an innovative idea may lack practical necessity.
- Financial Challenges: Overspending capital or lacking knowledge of business profitability can create a “fuzzy” company image.
Decelera addresses these issues through networking, as similar problems often arise, and experienced entrepreneurs can share their insights on overcoming obstacles.
Decelera Venture: More than just an investment platform, it’s a designed ecosystem to help entrepreneurs find the necessary space, resources, and connections for scaling their businesses.
