Background on Día de Muertos and its Significance
Día de Muertos, or Day of the Dead, is a significant cultural event in Mexico, recognized as Intangible Cultural Heritage by UNESCO. This vibrant celebration attracts millions of visitors each year, making it one of Mexico’s most prominent tourist attractions. In Puebla, a state known for its rich history and traditions, over 45 events are planned for this year’s Día de Muertos festivities.
Economic Impact and Visitor Projections
According to federal, state, and local authorities, Puebla anticipates hosting more than 900,000 visitors during the Día de Muertos season. This influx is expected to generate an approximate economic impact of 1,000 million pesos (approximately $45 million USD) for the region.
Recent Tourism Growth in Puebla
Josefina Rodríguez Zamora, the Federal Secretary of Tourism, highlighted that Puebla has already seen an 8% increase in visitors from January to August 2025 compared to the same period in 2024. Additionally, there has been a 10% rise in flights to the region, with the tourism-related GDP growing by 7.9%.
Key Events and Activities
Several notable events are scheduled across various municipalities in Puebla:
- Atlixco: The Valle de las Catrinas (Valley of the Catrinas) will take place.
- Chignahuapan: The Festival de la Luz y la Vida (Festival of Light and Life) will be held.
- Tochimilco: Altars monumentales (monumental altars) will be constructed, with costs ranging from 15,000 to 80,000 pesos per unit.
There are over 190 tourism experiences planned for these festivities.
Governor’s Statement on Tourism Importance
Alejandro Armenta Mier, the Governor of Puebla, emphasized the significance of this period for the state’s tourism sector. He mentioned that the average length of stay has increased from 1.5 to 1.8 nights during the current administration, with a target of reaching 2 nights.
“Puebla is well-prepared to host major events. Community tourism is crucial… We have coordination with all relevant departments to ensure that all visitors are cared for and attended to; security is paramount,” Armenta Mier added.
Key Questions and Answers
- What is Día de Muertos? Día de Muertos is a Mexican cultural celebration honoring deceased loved ones, recognized by UNESCO as Intangible Cultural Heritage.
- How many visitors are expected in Puebla during Día de Muertos? Over 900,000 visitors are projected to attend the festivities in Puebla.
- What is the expected economic impact? The Día de Muertos celebrations are anticipated to generate approximately 1,000 million pesos (around $45 million USD) in economic benefits for Puebla.
- What are some notable events in Puebla? Events include the Valle de las Catrinas in Atlixco, Festival de la Luz y la Vida in Chignahuapan, and monumental altars in Tochimilco.
