The Rising Influence of Women in Sustainability Projects
Sustainability programs are no longer optional but a necessity that benefits businesses. According to Gema Sacristán, Deloitte’s partner and sustainability & climate change leader, 45% of CEOs view these topics as priorities alongside technology and artificial intelligence.
Why Women Lead Sustainability Projects
At the Women Economic Forum 2025, experts discussed why women predominantly lead sustainability projects in organizations. Aline Gómez-Acebo, ASISA’s sustainability director and Eniax CEO, explained that women are more mindful of long-term vision and focus on leaving a legacy.
Impact of Women Leading Sustainability Projects
During the panel “Women Driving Sustainability: Consumer Behavior and Impact Investing,” it was highlighted that more companies are investing in female talent, though challenges remain. Gema Sacristán mentioned that 88% of CEOs consider sustainability essential for corporations, yet there’s still progress to be made.
- Representation in Leadership: Alejandra Vázquez, Grupo Bimbo’s global sustainability director, noted that while women are well-represented in sustainability management, they need more presence in executive committees to bring diverse ideas for innovation.
- Leadership Qualities: Women leaders are more efficient, empathetic, and reflective, leading to a more significant impact on teams.
Financial Literacy as a Barrier for Women
Empowering women in the workforce is crucial for sustainability, but a challenge since early childhood is the lack of financial education.
- Importance of Financial Literacy: Financial literacy aids women in having higher aspirations and making more responsible financial decisions.
- Jordi Felgueroso’s Perspective: Coca-Cola FEMSA’s global sustainability manager emphasized the importance of fostering financial literacy and female leadership, especially in Latin America’s small and medium-sized enterprises (SMEs).
With 80% of Latin America’s 2.2 million points of sale being SMEs, many are led by women. In Mexico, six out of ten requestors are women, indicating that they manage businesses. Providing them with technological and financial skills will help expand their service offerings.
Key Questions and Answers
- Q: Why are women increasingly leading sustainability projects? A: Women bring a long-term vision and focus on legacy, making them more effective in driving sustainability initiatives.
- Q: How does financial literacy impact women’s potential in business? A: Financial literacy empowers women to make better financial decisions, leading to greater independence and aspirations.
- Q: Why is female leadership crucial for SMEs in Latin America? A: With 80% of Latin American businesses being SMEs, many are led by women. Providing them with financial and technological skills will enhance their business capabilities.
