Introduction to Mastercard’s Avance Mipymes Initiative
Mastercard has launched the Avance Mipymes program, previously known as Strive México, aiming to boost the digital transformation and growth of micro, small, and medium-sized enterprises (MSEs) in Mexico. In this article, Luz Gómez, Vice President of Research and Perspectives at Mastercard’s Center for Inclusive Growth, discusses how the program seeks to transform access to technology, financial education, and digital tools for MSEs.
Impact on Small Businesses and Financial Inclusion
Through the Avance Mipymes program, over 400,000 businesses are strengthening their competitiveness, promoting financial inclusion, and creating opportunities for women entrepreneurs across Mexico.
Key Figures and Relevance
Luz Gómez, as the Vice President of Research and Perspectives at Mastercard’s Center for Inclusive Growth, plays a crucial role in shaping the company’s strategies to support small businesses. Her expertise and insights contribute significantly to Mastercard’s mission of fostering financial inclusion and economic growth.
Program Objectives
- Digital Transformation: Avance Mipymes aims to equip small businesses with the necessary digital tools and technologies to streamline operations, improve customer experiences, and enhance overall competitiveness.
- Financial Education: The program focuses on enhancing financial literacy among MSE owners and employees, enabling them to make informed decisions regarding their businesses’ financial health.
- Access to Resources: By partnering with various organizations, Avance Mipymes facilitates access to essential resources such as funding, mentorship, and networking opportunities for small businesses.
Benefits for Small Businesses and the Economy
The Avance Mipymes program has positively impacted over 400,000 small businesses in Mexico by:
- Boosting Competitiveness: Equipping businesses with digital tools and technologies has enabled them to operate more efficiently, reach wider audiences, and offer superior customer experiences.
- Promoting Financial Inclusion: By enhancing financial literacy and providing access to essential resources, the program has empowered small business owners to make better financial decisions and secure their businesses’ future.
- Creating Opportunities for Women Entrepreneurs: Avance Mipymes actively supports women-owned businesses by offering tailored resources, mentorship, and networking opportunities, fostering gender equality in the entrepreneurial landscape.
Key Questions and Answers
- What is Avance Mipymes? Avance Mipymes is a program by Mastercard that aims to digitally transform and grow micro, small, and medium-sized enterprises in Mexico.
- Who is Luz Gómez? Luz Gómez is the Vice President of Research and Perspectives at Mastercard’s Center for Inclusive Growth, playing a vital role in shaping the company’s strategies to support small businesses.
- What are the main objectives of Avance Mipymes? The program focuses on digital transformation, financial education, and providing access to essential resources for small businesses.
- How has Avance Mipymes impacted small businesses in Mexico? The program has positively affected over 400,000 businesses by boosting competitiveness, promoting financial inclusion, and creating opportunities for women entrepreneurs.
