Introduction to Mastercard Avance MiPyME
Mastercard has launched the Mastercard Avance MiPyME program, previously known as Strive Mexico. This initiative aims to boost the digital transformation and growth of micro, small, and medium-sized enterprises (MSEs) across Mexico. In an interview, Luz Gómez, Vice President of Research and Perspectives at Mastercard’s Center for Inclusive Growth, discusses how the program seeks to transform access to technology, financial education, and digital tools for MSEs.
Impact on Small Businesses
Over 400,000 businesses are strengthening their competitiveness through this program. It promotes financial inclusion and creates opportunities for women entrepreneurs throughout Mexico. The program offers various benefits, has a significant impact, and sets new goals for its latest phase.
Key Benefits of Mastercard Avance MiPyME
- Digital Transformation: The program equips MSEs with digital tools and resources to streamline operations, enhance customer experiences, and expand their market reach.
- Financial Education: Mastercard Avance MiPyME provides financial literacy training to help business owners make informed decisions, manage finances effectively, and secure better financial services.
- Access to Technology: The initiative ensures that MSEs have access to the latest technology, enabling them to compete in the digital economy.
Promoting Financial Inclusion and Women Entrepreneurship
Mastercard Avance MiPyME plays a crucial role in fostering financial inclusion by providing MSEs with access to formal financial services. This initiative also empowers women entrepreneurs by offering tailored support, resources, and networking opportunities.
Luz Gómez: Driving Inclusive Growth
Luz Gómez, as Vice President of Research and Perspectives at Mastercard’s Center for Inclusive Growth, leads the charge in understanding and addressing the challenges faced by MSEs. Her expertise in economic research and inclusive growth strategies has been instrumental in shaping the Mastercard Avance MiPyME program.
Key Questions and Answers
- What is Mastercard Avance MiPyME? It’s a program by Mastercard that aims to digitally transform and grow micro, small, and medium-sized enterprises in Mexico by providing access to technology, financial education, and digital tools.
- How many businesses does the program support? Mastercard Avance MiPyME currently supports over 400,000 businesses across Mexico.
- What are the key benefits of the program? The program offers digital transformation, financial education, and access to technology for MSEs.
- How does the program promote financial inclusion? By providing MSEs with access to formal financial services, Mastercard Avance MiPyME fosters financial inclusion.
- What role does Luz Gómez play in this initiative? As Vice President of Research and Perspectives at Mastercard’s Center for Inclusive Growth, Luz Gómez leads the development and implementation of strategies to support MSEs.
