Overview of the Mexican Automotive Industry’s Performance
The Mexican automotive industry accelerated in October, achieving a 6% increase in light vehicle sales, with a record of 129,736 units registered. This figure marks the highest since 2016 and surpasses previous sales in 2025, as reported by the National Institute of Statistics and Geography (INEGI).
Consumer Preference Drives Sales Growth
October’s sales were bolstered by consumer preference for Japanese brands. Notable increases included:
- Toyota: 30%
- Honda: 36.3%
- Mazda: 9.8%
- Mitsubishi: 8.3%
- Nissan: 8.1%
- Infiniti: 68%
- Lexus: 3.1%
Other brands, such as Kia, Ford, and Stellantis, also showed strength after launching new products. Their growth rates were 13.6%, 29.2%, and 11%, respectively. Renault stood out with a 36.9% increase after transitioning to hybrid and electric vehicles.
AMDA Highlights Sales Growth
The Mexican Association of Automobile Dealers (AMDA) reported that new light vehicle sales increased by 12,555 units in October compared to the previous month, representing a 10.7% growth from September 2025.
Performance of Major Brands
Among major volume brands, General Motors saw minimal growth, advancing only 0.3% in sales.
Premium brands, such as BMW and Mercedes Benz, experienced sales declines. Chinese brands like MG (-25%) and Motornation (-36%) also saw decreases.
Changan, however, contrasted with an 189% increase in sales during October compared to the same month last year.
Year-to-Date Sales Performance
According to INEGI’s published figures, 1,204,923 light vehicles were sold from January to October 2025, marking a 0.1% increase compared to the same period in 2024.
Key Questions and Answers
- What is the main news? Mexico’s auto sales surged 6% in October, marking the best performance since 2016.
- Which brands performed well in October? Japanese brands, including Toyota, Honda, Mazda, Mitsubishi, Nissan, Infiniti, and Lexus, all saw significant sales increases.
- What factors contributed to the growth? Consumer preference for Japanese brands, new product launches by Kia, Ford, and Stellantis, and Renault’s transition to hybrid and electric vehicles.
- How did major brands perform? General Motors had minimal growth, while premium brands like BMW and Mercedes Benz experienced sales declines. Chinese brands MG and Motornation also saw decreases.
- What is the year-to-date sales performance? 1,204,923 light vehicles were sold from January to October 2025, marking a 0.1% increase compared to the same period in 2024.
