Introduction to Buen Fin and its Significance
As the Buen Fin season, one of the most crucial periods for digital commerce in Mexico, approaches, Kueski, a Mexican online financing platform, has issued a warning about the rising risks of digital fraud during this period of discounts and promotions.
Consumer Behavior and Fraud Statistics
According to the Mexican Association of Online Sales (AMVO), eight out of ten consumers plan to purchase products or services during this edition. However, this increased activity also implies a rise in fraud attempts. Data from Signifyd indicates that during the 2024 Buen Fin, e-commerce fraud increased by 47%.
Diverse Fraud Methods
The rise in digital crimes has led to a diversification of attack methods. Kueski explained that now, having just a cell phone number and an official ID is enough to become a victim. Some common tactics include seemingly legitimate financing apps, trustworthy-looking promotions, and supposed bank executives. Anyone with internet access can potentially be targeted.
Fraud Complaints and Victim Statistics
In 2023, the Condusef received claims totaling over 20,000 million pesos related to cyber frauds. In 2024, approximately 13.5 million Mexicans reported being victims of some form of digital deception, according to data from The Competitive Intelligence Unit.
Experts’ Advice
Héctor Gutiérrez, Kueski’s information security director, stated, “Buen Fin boosts online commercial activity but also demands a higher level of awareness about digital risks.”
Jessica Marmolejo, Kueski’s fraud analysis director, detailed common attacks such as identity theft using unauthorized official documents, unauthorized account access through phishing or leaked passwords, compromised card payments, and credit requests with altered documents. She also warned about social engineering tactics like WhatsApp, SMS, or phone call scams.
Key Questions and Answers
- What is Buen Fin? Buen Fin is an annual shopping event in Mexico that offers significant discounts and promotions, driving substantial online commercial activity.
- Why is Kueski issuing a warning? Kueski is concerned about the increased risk of digital fraud during Buen Fin, as more consumers engage in online shopping.
- What are the common fraud methods? Common tactics include identity theft, unauthorized account access, compromised card payments, and credit requests with altered documents. Social engineering techniques like WhatsApp or SMS scams are also prevalent.
- How can consumers protect themselves? Consumers should stay informed about digital risks, verify the legitimacy of financing apps and promotions, safeguard their personal information, and be cautious of unsolicited communications from supposed bank executives.
