Background on Gayosso and its New Initiative
Gayosso, a renowned funeral services provider with 150 years of experience in Mexico, has unveiled Rest In Cloud, a digital application designed to support families through the grieving process. This innovative app combines technology and emotional intelligence to offer comprehensive assistance during the farewell of a loved one.
Investment and Development
The development of Rest In Cloud took over a year with an investment exceeding 5 million pesos. Juan Rodríguez, CEO of Gayosso, emphasized that the platform aims to support families in every aspect—emotionally, operationally, administratively, and more.
App Features and Benefits
Rest In Cloud integrates artificial intelligence to enable users to create personalized digital tributes, send flowers, generate obituaries, and share condolence messages. The app also offers tailored emotional support from tanatologists and psychologists, addressing the unique nature of each family’s grieving process.
- Administrative Support: The app simplifies administrative tasks, such as billing and additional service contracts.
- Emotional Support: Specialists in tanatology and psychology provide personalized emotional assistance, acknowledging the distinct grieving process for each family.
- Remote Participation: The app bridges the gap for family members unable to attend funerals in person, allowing them to emotionally support their loved ones from afar.
- Future Expansion: Gayosso plans to incorporate additional features, such as reminders for anniversaries of loss and maintenance of final resting places.
Gayosso’s Perspective on Technology and Human Touch
Juan Rodríguez acknowledged that while technology simplifies many aspects of life, it cannot replace the human touch required during a sensitive time like grieving. Rest In Cloud serves as a complement to Gayosso’s existing services, enhancing their human-centered approach.
The CEO emphasized that the app will not replace face-to-face emotional support and accompaniment for grieving families. Instead, it ensures transparency and traceability throughout the funeral process, addressing a crucial need for families during this challenging time.
Gayosso’s Commitment to Customer Satisfaction
With over 105,000 funeral services provided annually, Gayosso maintains a high Net Promoter Score (NPS) above 82%. The company aims to balance digitalization with the sensitivity inherent in funeral services, ensuring customer satisfaction and trust.
