Profuturo Reaffirms Commitment to Inspire Young Generations
Ciudad de México, November 6, 2025. – In a commitment to empower the new generations to build a purposeful future, Profuturo participated in an encounter between young people and renowned professor and author Arthur Brooks. In line with its campaign “Tu Yo del Futuro®”, the company reaffirmed its conviction that every decision made today contributes to a stronger, balanced, and purposeful tomorrow.
Arthur Brooks’ Conference: “The Art and Science of Being More Happy”
During the event, Arthur Brooks, an expert in leadership, happiness, and purpose, delivered the keynote address “The Art and Science of Being More Happy”. Currently a professor at Harvard Business School, Brooks proposed understanding happiness as a discipline that can be strengthened through knowledge, consistency, and purpose.
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“Happiness is not a feeling; it’s something built through three macronutrients: enjoyment, satisfaction, and meaning,” Brooks explained. He detailed that enjoyment is not the same as pleasure, as “pleasure requires two elements to transform into enjoyment: people and memory.” Regarding satisfaction, he defined it as “the joy felt with accomplishments after striving for them,” emphasizing the need to balance what one desires with what they have. He concluded by discussing purpose as that which gives direction to life, inviting reflection with two essential questions: “Why am I alive?” and “What would I give my life for?”.
The academic also addressed why some people are happier than others. He emphasized that, besides circumstances and genetics, habits play a crucial role. In particular, he highlighted four key habits: having faith or a life philosophy, cultivating deep friendships, strengthening family—which he called “the school of love”—and finding purpose in work.
Profuturo’s Commitment to Accompanying People Throughout Their Lives
Profuturo’s participation in this encounter reflects its commitment to accompany people throughout their lives. The company aims to motivate individuals to practice balance, planning, and saving as pillars of a fulfilling and purposeful life.
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“At Profuturo, we believe that having a clear purpose and the security of a financially stable future are essential elements for fully enjoying life. The balance you practice today will be the strength of Tu Yo del Futuro®. That’s why we accompany people to find that balance that allows them to live with purpose and achieve the financial tranquility they desire,” stated Eduardo Mouret, Director of Talent and Transformation at Profuturo.
Profuturo’s Commitment to Mexico’s Future and Developing Conscious Generations
Through such spaces, Profuturo reaffirms its commitment to Mexico’s future and the development of conscious generations who understand the importance of planning, saving, and making decisions that provide stability and freedom in each stage of their lives. By promoting financial education and reflection on personal purpose, the company aims to inspire more people to visualize the impact their present decisions will have on their future.
About Profuturo
Profuturo is a 100% Mexican company belonging to Grupo Bal, specialized in managing retirement funds for Mexican workers and serving over eight million clients. All companies within Grupo Bal have different activities and operate as separate entities. Profuturo has been administering workers’ retirement for more than 28 years.
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Telephone Attention Center: 5809 6555 or 800 715 5555
For more information, please contact:
Rodrigo Perera
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Key Questions and Answers
- What is Profuturo’s mission? Profuturo aims to empower new generations to build a purposeful future by encouraging balance, planning, and saving as pillars of a fulfilling life.
- Who is Arthur Brooks? Arthur Brooks is a renowned professor and author specializing in leadership, happiness, and purpose. He is currently a professor at Harvard Business School.
- What are the key habits for happiness according to Brooks? Brooks highlighted four key habits: having faith or a life philosophy, cultivating deep friendships, strengthening family, and finding purpose in work.
- What is Profuturo’s connection to Mexico’s future? Profuturo is committed to developing conscious generations in Mexico by promoting financial education and reflection on personal purpose.
