Background on Walmart and El Buen Fin
Walmart, a global retail giant with significant influence in Mexico, has announced its participation in El Buen Fin, a nationwide shopping event promoted by both public and private sectors in Mexico. However, the company will also run its own black Friday-style campaign called “El Fin Irresistible.”
Who is Walmart?
Walmart is an American multinational retail corporation founded by Sam Walton in 1962. It operates a chain of hypermarkets, discount department stores, and grocery stores. Walmart is the world’s largest company by revenue, with over 11,000 stores in 27 countries. In Mexico, Walmart operates under the name Walmart de México y Centroamérica, which includes Sam’s Club, a members-only warehouse club similar to Costco.
Why is El Buen Fin relevant?
El Buen Fin is an annual shopping event in Mexico that takes place over ten days in November, encouraging consumers to spend and stimulate the economy. The event features discounts across various sectors, including retail, tourism, and hospitality. By participating in El Buen Fin, Walmart aims to capitalize on the increased consumer traffic and promote its product offerings.
Walmart’s Dual Campaign Strategy
Pepe Gallegos, Vice President of Operations for Sam’s Club Mexico, explained that Walmart’s dual campaign strategy aims to complement rather than compete with El Buen Fin.
El Fin Irresistible Campaign Details
Walmart’s “El Fin Irresistible” campaign will run from November 6 to 19 across all its stores in Mexico. During this period, customers can expect discounts and promotions on a wide range of products, including electronics, technology, toys, clothing, groceries, and personal care items.
El Buen Fin Participation
El Buen Fin will take place from November 13 to 17, during which Walmart will offer discounts on a curated selection of items. A key focus for this campaign is promoting products made in Mexico, as emphasized by Pepe Gallegos.
Ensuring Customer Satisfaction
Both campaigns will run concurrently, but Walmart remains committed to ensuring customers find the right products at the right prices, ultimately contributing to family savings. José Ángel Sánchez, Vice President of Purchasing for Sam’s Club Mexico, highlighted that Walmart has been running its own discount campaigns since 2018.
Key Questions and Answers
- What is Walmart’s dual campaign strategy? Walmart will participate in El Buen Fin while also running its own “El Fin Irresistible” campaign, ensuring that both events complement rather than compete with each other.
- When do the campaigns take place? Walmart’s “El Fin Irresistible” runs from November 6 to 19, while El Buen Fin is celebrated from November 13 to 17.
- What products will be discounted during each campaign?
- “El Fin Irresistible” offers discounts on electronics, technology, toys, clothing, groceries, and personal care items.
- El Buen Fin focuses on a curated selection of items, with an emphasis on promoting products made in Mexico.
- How does Walmart ensure customer satisfaction during these campaigns? Walmart remains committed to providing customers with the right products at competitive prices, ultimately contributing to family savings.
