Xilitla Wins Top “Pueblo Mágico” Award in Mexico

Web Editor

April 30, 2025

a man and woman holding a plaque and smiling at the camera while others look on at the camera and sm

Background and Relevance of Xilitla

Xilitla, a charming town nestled in the heart of San Luis Potosí, Mexico, has been recognized as the best “Pueblo Mágico” for family getaways. This prestigious title was awarded by “México Desconocido” magazine during the Tianguis Turístico in Tijuana, Baja California.

The Tianguis Turístico and the “Lo Mejor de México” Awards

The Tianguis Turístico is a significant travel and tourism trade fair held annually in Mexico. This year, it took place in Tijuana, where “México Desconocido” magazine presented its annual “Lo Mejor de México” (Best of Mexico) awards. Xilitla emerged victorious in the “Mejor Pueblo Mágico para una escapada familiar” (Best Magical Town for a Family Escape) category.

The Award Ceremony and Representatives

The award was accepted by Yolanda Josefina Cepeda Echavarría, the Secretary of Tourism, and Xilitla’s Mayor, Óscar Márquez, on behalf of Governor Ricardo Gallardo Cardona of San Luis Potosí. This gesture symbolized their commitment to promoting tourism and ensuring Xilitla’s continued allure for visitors due to its exceptional cultural, natural, and architectural offerings.

Xilitla’s Victory Over Other Finalists

Xilitla triumphed in an electronic voting campaign that took place from March 10 to April 20 on the competition’s official website. It outshone other finalists, Cozumel in Quintana Roo and Compostela in Nayarit, solidifying its position as an ideal family destination.

Xilitla’s Unique Attractions

Xilitla’s diverse attractions include the Edward James Sculpture Garden, Leonora Carrington Museum, cascading waterfalls, colonial architecture, and the enchanting “Bosque de niebla” (Fog Forest). Each of these elements contributes to an unforgettable experience for visitors.

Key Questions and Answers

  • What are “Pueblos Mágicos”? “Pueblos Mágicos” (Magical Towns) is a program initiated by the Mexican government to promote lesser-known, culturally rich destinations across the country.
  • Who presented the “Lo Mejor de México” awards? The annual “Lo Mejor de México” (Best of Mexico) awards are presented by “México Desconocido” magazine during the Tianguis Turístico.
  • What makes Xilitla stand out as a family destination? Xilitla boasts an array of attractions, including the Edward James Sculpture Garden, Leonora Carrington Museum, natural wonders like cascading waterfalls, colonial architecture, and the mystical “Bosque de niebla” (Fog Forest).