A Beloved Grape Variety: Merlot’s Universal Appeal
On November 7, the world celebrates International Merlot Day, a widely cherished grape variety known for its amiability without simplicity and classicism without becoming outdated.
Originating from the right bank of Bordeaux, France, Merlot has roots in the lush vineyards of Pomerol and Saint-Émilion. Its name comes from the blackbird (merle) that devoured ripe grapes, symbolizing its intense and attractive color. The first record of this grape dates back to 1784, under the name Merlau, and since then, it has been a key player in some of the planet’s most prestigious bottles, from Bordeaux châteaux to top Tuscan Italian wines.
Merlot’s Versatile and Empathetic Nature
Enologists say Merlot is the wine that “embraces” more than it imposes. Its velvety texture, soft tannins, and aromas of black cherry, ripe cherry, cocoa, dried herbs, and tobacco make it universally appealing. In cooler climates, it develops elegance and herbaceous notes; in warmer regions, it showcases a more voluptuous character with hints of jam and chocolate. In short, Merlot is a versatile and empathetic wine capable of speaking all the languages of taste.
Today, Merlot is cultivated on almost every continent and is considered the second most planted grape worldwide, with approximately 266,000 hectares, just behind Cabernet Sauvignon. While France preserves its birthplace, regions like Chile, California, Australia, Italy, and Romania have developed their unique styles, expanding Merlot’s sensory universe.
Merlot’s Growth in Mexico
Mexico has seen a steady growth in Merlot presence over the past decade. The country boasts 9,477 hectares of vineyards spread across 17 states, with Baja California, Querétaro, and Coahuila standing out for their fine tinto production. Recent figures from the sector show that national wine consumption ranges between 1.2 and 1.5 liters per capita, a consistent increase from previous years.
Although the first half of 2025 saw a decline in imports (-10.1% in volume and -1.4% in value), the average price increased by 9.8%, reflecting a trend towards more selective consumption. Today, Mexicans buy fewer bottles but of higher quality. Among these conscious choices, Merlot remains a favorite in the French-inspired red wine category.
Merlot’s Harmony with Mexican Cuisine
Restaurateurs and sommeliers agree: Merlot is one of the wines that most easily integrate into Mexican tables. Its softness pairs well with arrachera tacos, Bolognese pasta, red meats, mole enchiladas, or roasted poultry. Even it adapts to contemporary pairings like gourmet burgers or mushroom-based dishes. This ability to harmonize with spicy flavors and fatty textures makes Merlot a natural ally of Mexican cuisine.
Merlot’s Resilience Amidst Global Challenges
Despite the global decline in wine production due to climate change and inflation, Merlot remains steadfast. Its success lies in its dual nature: sophisticated yet approachable, accessible yet profound. It’s no coincidence that every November 7, the world raises its glass to celebrate Merlot.
Merlot: A Bridge Between Tradition and Warmth
International Merlot Day not only commemorates a variety but also a philosophy: drinking without fear, enjoying without solemnity. In a country where wine still seeks space amidst beer and spirits, Merlot represents the most amiable path to winemaking culture.
Key Questions and Answers
- What is International Merlot Day? Celebrated on November 7, it honors the Merlot grape variety and its universal appeal.
- Where does Merlot originate? It hails from the right bank of Bordeaux, France, in regions like Pomerol and Saint-Émilion.
- Why is Merlot so popular? Its versatility, soft tannins, and adaptable flavor profile make it a crowd-pleaser.
- How has Merlot grown in Mexico? The country has seen a steady increase in Merlot cultivation and consumption over the past decade.
- How does Merlot pair with Mexican cuisine? Its softness complements spicy, rich dishes like arrachera tacos and mole enchiladas.
