Overview
The Mexican Entrepreneurs Association (Asem) and WhatsApp have launched a free training program to teach small businesses and entrepreneurs how to leverage WhatsApp Business tools to enhance customer service and strengthen their digital strategies.
Who is Eligible for the Training?
This program targets small and medium-sized enterprises (SMEs) and entrepreneurs aiming to maximize their use of WhatsApp Business features. The courses will focus on automating messages, creating 24/7 customer support channels, and optimizing business management.
Why is this Relevant?
According to the Mexico Entrepreneurship Radiography 2024, nearly 60% of businesses close within the first three years. This initiative aims to support entrepreneurs in reducing this closure rate by enhancing their digital skills and customer engagement.
How to Register for the Free Courses?
Interested parties should register for “Boost Your Business with WhatsApp Business” and fill out a form with business details, including the entrepreneur’s name, company name, sector, and location.
- The program consists of 10 virtual sessions starting on November 12 at 10:00 AM.
- Juan Carlos Cante, President of Asem’s Board of Directors, expressed enthusiasm for strengthening businesses’ management in key areas like sales, finance, marketing, human resources, planning, strategy, and more to foster growth and reduce closure risks.
- Eliana Pérez, Public Policy Manager at Meta in Mexico, emphasized the goal of enhancing WhatsApp knowledge and usage to help businesses capitalize on its benefits. This includes integrating AI agents to optimize customer service and provide personalized experiences, driving growth and innovation in Mexican businesses.
Supporting Local SMEs
This collaboration is part of Meta WhatsApp’s “Businesses We Love” campaign, offering mentorship, financial support, and training to four selected Mexican SMEs: Librería Através del Espejo, Impresos Carbajal, Barbería La Higiénica, and Sastrería Mayer.
In addition to these activities, Meta WhatsApp will conduct further educational efforts ahead of major shopping seasons in Mexico, such as Buen Fin and December shopping periods. The aim is to share tips on optimizing WhatsApp Business features and preventing digital fraud.
Key Questions and Answers
- What is the purpose of this training program? The initiative aims to equip SMEs and entrepreneurs with digital skills using WhatsApp Business tools to improve customer service, strengthen digital strategies, and reduce business closure rates.
- Who can participate in the free courses? Small and medium-sized enterprises (SMEs) and entrepreneurs interested in enhancing their use of WhatsApp Business features can register.
- What topics will be covered in the training? The courses will focus on automating messages, creating 24/7 customer support channels, and optimizing business management.
- Why is this program important for Mexican businesses? With a high closure rate for new businesses, this initiative seeks to support entrepreneurs in key areas like sales, finance, marketing, and strategy to foster growth.
- What other efforts is Meta WhatsApp undertaking? Meta WhatsApp will share tips and prevent digital fraud during major shopping seasons in Mexico, such as Buen Fin and December shopping periods.
