Overview of Sales Projections for Small Businesses
Mexican micro, small, and medium-sized enterprises (SMEs) project a sales increase ranging from 15% to 55% during the Buen Fin 2025, depending on their business type and whether they operate online or in physical stores. According to Tiendanube, e-commerce businesses could see growth of up to 55%, while traditional brick-and-mortar stores like clothing, XV-year gown rentals, shoes, and jewelry expect a more moderate 15% increase, as reported by the Small and Family Business Development Council (ConComercioPequeño SC).
Challenges for Traditional Commerce
For small businesses in the events sector, Buen Fin represents a crucial opportunity to recover sales after a challenging year. In 2025, the events industry’s sales dropped by 40% compared to 2023, when Mexican families resumed celebrations post-COVID-19 pandemic.
Verónica Velasco, a representative from Honduras street known for XV-year gowns and social events, stated, “The economic crisis and unfair foreign product competition are severely affecting Mexican consumers’ purchasing power this year.”
To attract customers, retailers have implemented creative strategies such as gown walkways, catrina parades, and campaigns targeting middle-aged women wanting to celebrate their birthdays with XV-year gowns, aiming to foster community and revive the local economy.
Boost from Digital Commerce
Online SMEs anticipate that Buen Fin will account for nearly 50% of their monthly sales and around 5% of annual sales, with a 40% increase in revenue compared to the 2024 edition.
The expected average sale is 1,400 pesos, projecting a 14% decrease from the previous year’s 1,628 pesos.
Tiendanube data reveals that, during this period, store sales increase by an average of 70% compared to non-promotional months, making it essential for businesses to have adequate inventory to meet demand.
Top-Selling Categories and Mexican Shopping Habits
Among the most sought-after categories during Buen Fin are health and beauty, as well as pet, sports, and toy items, according to Tiendanube.
Regarding payment methods, 25% of purchases are made using credit cards, 20% with debit cards, and 80% of users prefer home delivery, while 20% opt for in-store pickup.
Moreover, the first and last days of Buen Fin receive the highest product demand, accounting for 25% and 30% of transactions, respectively. Therefore, it’s crucial for stores to reserve sufficient inventory for the final day of the sales period.
- The peak shopping times are 7:00, 9:00, and 11:00 p.m., although most purchases are completed at noon.
- “This indicates that during the night, most users browse catalogs and request information, but transactions are finalized during the day.”
Key Questions and Answers
- What is the projected sales growth for Mexican SMEs during Buen Fin 2025? Sales are expected to increase by 15% to 55%, depending on the business type and online/offline presence.
- How are traditional brick-and-mortar stores addressing sales challenges? They’re implementing creative strategies like gown walkways, catrina parades, and targeted campaigns to attract customers.
- What role does digital commerce play in SMEs’ sales projections? Online SMEs anticipate Buen Fin to account for nearly 50% of their monthly sales and around 5% of annual sales, with a 40% revenue increase compared to the 2024 edition.
- What are the most popular product categories during Buen Fin? Health and beauty, along with pet, sports, and toy items are in high demand.
- What are the preferred payment methods and delivery options for Mexican shoppers? Credit cards (25%), debit cards (20%), and home delivery (80%) are popular choices. The first and last days of Buen Fin see the highest product demand.
