Unilever’s Major Investment in Mexico
Unilever, the British multinational consumer goods company, announced a significant investment of 30 billion Mexican pesos in the country between 2025 and 2028. This investment aims to boost their plant in Nuevo León, increase production capacity, and develop logistics and digitalization projects.
Key Projects and Allocation of Investment
Willem Uijen, Director of Supply Chain and Operations at Unilever, which manufactures popular brands like Dove, Rexona, and Knorr, explained that the investment aligns with the principles of Mexico’s Plan for Mexico. This federal government initiative promotes sustainable and inclusive economic growth.
- 8 billion pesos will be allocated to the launch of a new plant in Salinas Victoria, Nuevo León, creating 1,200 direct and indirect jobs.
- The remaining investment will go to Unilever’s plants in Lerma and Tultitlán, Estado de México, and the Civac industrial park in Morelos.
The new plant in Nuevo León will produce personal care and beauty products for the domestic and Latin American markets, including Dove, Rexona, and Sedal.
Unilever’s Confidence in Mexico
Uijen emphasized that Mexico and Latin America’s strong fundamentals, along with long-term growth prospects, give Unilever confidence to invest in the country.
Mildred Villegas, Unilever Mexico’s General Director, highlighted Mexico’s economic stability for investment and the value of local talent. She also mentioned benefits from Plan Mexico and the “Hecho en México” program.
Villegas expressed optimism about Unilever’s continued growth in Mexico, stating that the company has more than 60 years of presence and aims for even more growth in the future. She emphasized that Unilever’s long-term vision and confidence in Mexico’s growth drive their investment decisions.
Unilever’s Presence and Growth in Mexico
Unilever has been present in Mexico for over 60 years and currently employs 7,000 people. Mexico is among Unilever’s top 10 global markets, driven by innovation, quality, and sustainability.
During Governor Samuel García Sepúlveda’s visit to London, Unilever increased their investment in the Salinas plant from 400 to 800 million dollars.
Ebrard Highlights Investment Amidst Trade Uncertainty
Amidst trade uncertainties, Secretary of Economy Marcelo Ebrard stated that companies choosing to invest in Mexico adds extra value. He emphasized that this signifies a positive and promising future for Mexico.
Unilever’s investment complements recent announcements from Walmart, Netflix, and Santander amidst US trade tensions.
