A Global Leader in Baking with a Focus on Quality and Nutrition
Grupo Bimbo, founded on December 2, 1945, in Santa María Insurgentes, Mexico City, has become a global leader in the baking industry. The company’s journey combines growth, innovation, and a consistent focus on quality and nutrition.
From Local Beginnings to Global Presence
Initially a small bakery producing only four types of bread, Grupo Bimbo has transformed into the world’s largest bakery. Today, it boasts a presence in 91 countries, operating directly in 39 and reaching another 52 through strategic partnerships. Its infrastructure comprises 249 bakeries and plants, over 1,500 sales centers, and one of the largest direct distribution networks globally, with more than 54,000 routes and over 153,000 employees.
Diverse Portfolio and Commitment to Quality
Grupo Bimbo’s product portfolio now exceeds 100 brands, covering categories such as boxed and artisanal bread, pastries, cakes, cookies, toasted bread, English muffins, bagels, tortillas, flatbread, and savory snacks.
Nutritional Advancements and Global Goals
Since its inception, Grupo Bimbo has adapted to consumer demands for quality and health. In 2008, the company set global goals to enhance the nutritional quality of its products by reducing added sugars, sodium, and saturated and trans fats while increasing whole grains, fiber, and vegetable proteins.
To measure progress, Grupo Bimbo adopted the Health Star Rating (HSR) system developed by Australia and New Zealand governments. This system evaluates the nutritional profile of packaged foods using a formula that emphasizes beneficial nutrients and limits components like calories, saturated fats, added sugars, and sodium. A product with more than 3.5 stars is considered nutritionally positive.
- Current Nutritional Standards: 95% of Grupo Bimbo’s daily consumption products, including bread, pastries, salty English muffins, and bagels, meet this criterion. The goal is to reach 100% by the end of 2025.
- Artificial Colors and Flavors: By 2026, Grupo Bimbo aims for all its products to be free of artificial colors and flavors. This goal is already achieved for daily consumption products, with 99% also free of artificial flavors.
Future Commitments and Recognition
By 2027, Grupo Bimbo aims for its breads and pastries to have simple recipes with fewer than 15 recognizable ingredients. These advancements have been recognized by the Access to Nutrition Initiative (ATNi), ranking Grupo Bimbo among the top four food companies globally in its latest triannual report.
With a strategy integrating nutrition, innovation, and sustainable practices throughout its value chain, Grupo Bimbo continues to contribute to improving people’s lives and the planet’s well-being, reaffirming its founding purpose after 80 years.
