Small Business Owners Report Notable Price Adjustments by Coca-Cola Amidst Upcoming Tax Changes
As 2026 approaches, Coca-Cola has adjusted the prices of its products due to an increase in the Special Production and Service Tax (IEPS) approved for the following year. A local newspaper’s investigation found that most product presentations have become more expensive in recent days.
Price Increases for Coca-Cola Products
- Coca-Cola 400 ml
- Previous Price: 15 pesos
- Current Price: 16 pesos
- Percentage Change: 6.7%
- Coca-Cola 600 ml
- Previous Price: 20 pesos
- Current Price: 22 pesos
- Percentage Change: 10.0%
- Coca-Cola 1.35 L (L)
- Previous Price: 31 pesos
- Current Price: 35 pesos
- Percentage Change: 12.9%
- Coca-Cola 1.75 L
- Previous Price: 37 pesos
- Current Price: 41 pesos
- Percentage Change: 10.81%
- Coca-Cola 3 L
- Previous Price: 44 pesos
- Current Price: 50 pesos
- Percentage Change: 13.60%
- Coca-Cola in cans
- Previous Price: 20 pesos
- Current Price: 22 pesos
- Percentage Change: 10.0%
- Flavored 2 L (Sidral Mundet, Fanta, Sprite, and Fresca)
- Previous Price: 28 pesos
- Current Price: 33 pesos
- Percentage Change: 17.9%
- Flavored 3 L
- Previous Price: 39 pesos
- Current Price: 47 pesos
- Percentage Change: 20.5%
Returnable Coca-Cola Prices Adjusted
- Coca-Cola 2.5 L
- Previous Price: 34 pesos
- Current Price: 40 pesos
- Percentage Change: 17.6%
- Coca-Cola 3 L
- Previous Price: 39 pesos
- Current Price: 45 pesos
- Percentage Change: 15.4%
- Coca-Cola 1.25 L
- Previous Price: 25 pesos
- Current Price: 27 pesos
- Percentage Change: 8.0%
Supermarkets have also experienced price adjustments for soft drinks. The non-returnable Coca-Cola 3 L now costs 48 pesos, up from around 42 to 43 pesos previously. Diet or zero-sugar soft drinks, sold in a 12-unit pack of 355 ml, now cost 120 pesos (10 pesos each) compared to finding five pieces for 38 pesos, or 7.60 pesos each in previous weeks.
How the IEPS was Adjusted for 2026
As part of the Economic Package 2026, lawmakers approved an increase in what is called a “healthy tax” on flavored beverages, such as regular soft drinks and industrialized juices. The tax per liter will rise from 1.6451 pesos in 2025 to 3.0818 pesos for 2026.
For the first time, beverages with natural or artificial sweeteners—such as light, zero, or diet versions—will have an IEPS of 1.50 pesos per liter. This tax was reduced, as the initial proposal by the Ministry of Finance was for 3.0818 pesos per liter.
The Association of Mexican Beverages (MexBeb) had anticipated in previous weeks that the IEPS adjustments would lead to a price increase of up to 15% for soft drinks.
This measure aims to discourage soft drink consumption, promoting a positive impact on health. Along with flavored beverages, cigarettes and serums are also expected to see price increases due to the IEPS adjustments.
Monex Grupo Financiero predicts relatively significant inflationary pressures for the first quarter of the following year, with rates above 4% in February and March, exceeding the Banco de México’s target. This level of inflation hasn’t been seen since June 2025.
Key Questions and Answers
- What is the reason behind Coca-Cola’s price adjustments?
- What changes were made to the IEPS for 2026?
- How do these IEPS adjustments affect soft drink prices?
- What other products are expected to see price increases?
- What inflation predictions have been made for the upcoming year?
Coca-Cola’s price increases are due to an upcoming adjustment in the Special Production and Service Tax (IEPS) for 2026, as approved by lawmakers.
The healthy tax on flavored beverages, including soft drinks and industrialized juices, increased from 1.6451 pesos per liter in 2025 to 3.0818 pesos for 2026. Additionally, beverages with natural or artificial sweeteners will have an IEPS of 1.50 pesos per liter, reduced from the initial proposal of 3.0818 pesos per liter.
The Association of Mexican Beverages (MexBeb) anticipated that these IEPS adjustments would lead to a price increase of up to 15% for soft drinks.
Along with soft drinks, cigarettes and serums are also expected to experience price increases due to the IEPS adjustments.
Monex Grupo Financiero predicts relatively significant inflationary pressures for the first quarter of the following year, with rates above 4% in February and March.
