About the Museo del Objeto del Objeto (MODO)
The Museo del Objeto del Objeto (MODO), located in the Roma neighborhood of Mexico City, is commemorating its 15th anniversary with a unique and monumental exhibition titled “La colección, con todas sus letras” (The Collection, with All Its Letters). This exhibition showcases over 3,000 meticulously selected objects from the museum’s extensive collection of 200,000 items.
Exhibition Overview
Organized alphabetically, “La colección, con todas sus letras” offers a fresh and playful perspective on objects from the last two centuries. Each letter serves as a starting point to group items under concepts ranging from nostalgic to the unusual, creating an ingenious and heartwarming journey where labels, soaps, yo-yos, perfumes, musical instruments, shoes, radios, toys, postcards, and more coexist.
Key Figures
Paulina Newman, the director of MODO, explains: “We have chosen around 3,000 objects from our vast collection to display the diversity and richness of our archive. We decided on a fun approach using the alphabet, with each letter serving as a starting point to group objects under concepts beginning with that letter. This way, we can traverse both the collection and the alphabet across the museum’s exhibition rooms.”
Bruno Newman, the museum’s founder and renowned collector, has embodied MODO’s emblematic collecting spirit for over six decades.
Exhibition Content
The exhibition also traces the history of MODO and the culture of collecting. Visitors can find the museum’s first-ever acquired object and learn about its significance in shaping the institution through the accompanying narrative.
“There’s a timeline displaying the museum’s most important historical milestones, even before it became a museum,” Paulina Newman adds.
Curators’ Vision
Manuel and Christian Cañibe, the exhibition’s curators, aimed to create an emotional and visual narrative using the alphabet as a playful and powerful means of exploring MODO’s vast collection. The exhibition is not an encyclopedia but a game of associations that activates memory, laughter, and emotion.
Key Questions and Answers
- What is the Museo del Objeto del Objeto (MODO)? MODO is a museum in Mexico City dedicated to preserving and showcasing everyday objects that tell stories about human history and culture.
- Who are the key figures behind MODO? Paulina Newman is the current director, while Bruno Newman is the museum’s founder and a prominent collector.
- What is the “La colección, con todas sus letras” exhibition about? This 15th-anniversary exhibition features over 3,000 objects from MODO’s collection of 200,000 items, organized alphabetically to create a playful and heartwarming journey through history.
- When and where can visitors see the exhibition? The exhibition is open from Tuesday to Sunday at Colima 145, Roma Norte, Cuauhtémoc, Mexico City.
Visiting MODO
MODO is open from Tuesday to Sunday, 10:00 AM to 6:00 PM at Colima 145, Cuauhtémoc, Roma Norte, Mexico City.
General admission: $60 MXN
Students, teachers, and seniors: $30 MXN
Follow MODO on Facebook, Instagram, Twitter, and TikTok at @museoMODO.
