Background on OXXO and its Relevance
OXXO, a prominent chain of convenience stores in Mexico, is expanding its operations to cater to high-traffic locations. Owned by Fomento Económico Mexicano (FEMSA), OXXO aims to meet the growing demand for products and services, especially during international events like the 2026 FIFA World Cup.
New Store Details
The new OXXO store is strategically located in the waiting area of Terminal 2 at the Aeropuerto Internacional de la Ciudad de México (AICM). This move is designed to serve millions of travelers, both domestic and international, who pass through the airport annually.
Impact and Strategy
Alejandro Arellano, the Operations Manager of OXXO México, emphasized that this new location allows them to cater to travelers returning from their trips. As a 100% Mexican company, OXXO supports local economies by sourcing 99% of its products from national suppliers.
Airport Passenger Data
According to the AICM’s statistics, approximately 22.1 million passengers used Terminal 2 between January and November 2025, accounting for 54.4% of the airport’s total passengers.
Logistics and Expansion Strategy
FEMSA has implemented a logistics model to ensure product availability in the new store, given the anticipated high demand. The company has also been focusing on expanding its OXXO Nichos stores in enclosed spaces such as factories, hospitals, corporate buildings, and airports.
- OXXO Nichos Representation: These specialized units account for 15-20% of new stores and are projected to make up around 25% of all OXXO locations.
- Future Growth: FEMSA anticipates that this segment will continue to gain importance in the coming years.
Current OXXO Operations in Mexico
As of September, FEMSA reported operating 24,057 OXXO stores across Mexico.
Key Questions and Answers
- What is OXXO? OXXO is a well-known chain of convenience stores in Mexico, owned by Fomento Económico Mexicano (FEMSA).
- Why is OXXO opening a new store at AICM? The new store aims to cater to the growing demand for products and services, especially during international events like the 2026 FIFA World Cup.
- What makes this new location special? The store is strategically placed in Terminal 2’s waiting area, allowing OXXO to serve millions of travelers.
- How does OXXO support local economies? As a 100% Mexican company, OXXO sources 99% of its products from national suppliers, thus supporting local businesses.
- What is the significance of OXXO Nichos stores? These specialized units are located in enclosed spaces like factories, hospitals, and airports, representing 15-20% of new stores and are projected to make up around 25% of all OXXO locations.
