Program Overview and Relevance
The Sinaloa State Government, through the Secretariat of Tourism, is calling on tour operators, travel agencies, and turism professionals to participate in the 2026 edition of the “Enamórate de Sinaloa” program.
About Mireya Sosa Osuna
Mireya Sosa Osuna, the State Secretary of Tourism, emphasized that the program aims to boost Sinaloa’s tourism offerings. The initiative covers tours across the 20 municipalities, focusing on Sinaloa’s five Magical Towns and 12 Historical Towns to showcase local cultural, artisanal, and gastronomic experiences.
Program Impact and Reach
The “Enamórate de Sinaloa” program has successfully increased both national and international tourist arrivals, allowing Sinaloans to discover their own state through affordable and accessible tourism options. This aligns with the mandate to promote all Sinaloa’s tourist destinations and highlight regions with turistic potential.
Collaboration with Tourism Partners
The program seeks partnerships with tour operators and service providers who are committed, visionary, and aim to grow while directly benefiting local communities.
Call for Participation
Interested parties can submit their documentation to the email address [email protected] by January 6, 2026.
Key Achievements in 2025
- More than 7,560 people participated in over 381 trips across the entire state.
- Generated an economic impact exceeding 7 million pesos.
Beneficiaries include transportation providers, travel agencies, tour guides, restaurateurs, and other tourism service providers, as well as the Sinaloa population who have enjoyed these affordable travel opportunities.
Announcement Publication
The results will be published on January 12, 2026, via the Secretariat of Tourism’s official channels.
Key Questions and Answers
- What is the “Enamórate de Sinaloa” program? It’s a tourism initiative by the Sinaloa State Government to promote and boost tourism across all 20 municipalities, focusing on Magical Towns and Historical Towns.
- Who is invited to participate? Tour operators, travel agencies, and turism professionals are encouraged to join the program.
- What are the benefits of participating? The program increases tourist arrivals, supports local businesses, and helps Sinaloans discover their own state.
- How can one participate? Interested parties should submit their documentation to [email protected] by January 6, 2026.
- What were the achievements of the 2025 edition? Over 7,560 people participated in more than 381 trips, generating an economic impact of over 7 million pesos.
