About UNOde50 and Its New Collection
UNOde50, a renowned Spanish jewelry brand, has launched its new holiday collection, “Ser Deslumbrante,” alongside the campaign “Make It Yours.” This collection targets those who prefer a personalized style over seasonal trends. The campaign encourages creating individual traditions and selecting pieces that complement various December plans.
Key Features of the Collection
- Distinctive ring shapes
- Necklaces
- Earrings with crystals
- Voluminous bracelets
Beyond the campaign message, the focus is on functionality. The jewelry can be combined with basic clothing and works for both dinner events and daytime gatherings. The narrative boils down to a single concept: Christmas is not about repeating, but about customizing the ritual for each person.
UNOde50’s International Expansion
As the new collection is released, UNOde50 accelerates its international expansion plans for 2025. In July 2025, the company announced two spaces in Paris’s Printemps department stores (Nation and Parly 2). On September 10, 2025, UNOde50 entered Bloomingdale’s US marketplace.
- These moves expand retail exposure in select markets and strengthen the digital channel.
This strategic shift coincides with a leadership change: Sergio de León was appointed CEO on September 15, 2025, to drive international expansion, retail innovation, and digital channel growth.
UNOde50’s Global Presence
For consumers, these signals translate to increased availability and more purchasing points. UNOde50 reports a physical presence in 48 countries, online reach in over 80 markets, a network of owned stores, and around 2,500 multimarket retail points.
Ser Deslumbrante in Mexico
In Mexico, “Ser Deslumbrante” serves as an anchor collection for year-end sales. Pieces listed as new in-store items are intended for quick gifting this December. Before purchasing, it’s advisable to check sizes, closures, and delivery times, especially during peak travel season. To ensure a successful gift, opt for frequently worn designs—earrings, bracelets, or a minimalist ring—leaving statement pieces for those already familiar with the brand.
UNOde50’s Background
Founded in Madrid by jeweler José Azulay in the 1990s, UNOde50 built its narrative around limited editions and recognizable design. The new holiday campaign connects the brand’s campaign, product, and distribution in a unified shopping experience.
Key Questions and Answers
- What is UNOde50’s new collection? The new collection, “Ser Deslumbrante,” offers distinctive rings, necklaces, crystal earrings, and voluminous bracelets for those who prefer personalized styles over seasonal trends.
- What is UNOde50’s international expansion strategy? UNOde50 aims to expand its retail presence and digital channel by opening spaces in Printemps department stores in Paris and entering Bloomingdale’s US marketplace.
- Who is the new CEO of UNOde50? Sergio de León was appointed CEO on September 15, 2025, to lead international expansion, retail innovation, and digital channel growth.
- What is UNOde50’s global presence? The brand has a physical presence in 48 countries, online reach in over 80 markets, a network of owned stores, and around 2,500 multimarket retail points.
- What are the recommendations for gifting from the “Ser Deslumbrante” collection? Opt for frequently worn designs like earrings, bracelets, or minimalist rings to ensure a successful gift.
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