The Importance of Year-End User Acquisition Strategies
The fourth quarter of the year has become the most crucial period for technology-driven user acquisition strategies, according to the Mexican Online Sales Association (AMVO). Eight out of ten users exhibit active purchasing intent during this season, surpassing the annual average and creating an ideal environment for data-driven campaign scaling.
Technological Impact and User Retention
From a technological perspective, this surge impacts not only the short term but also long-term growth. Users acquired in the fourth quarter show retention and engagement levels up to 2.5 times higher, especially in entertainment, sports, and mobile app verticals.
Flavio Pallotti, Zoomd’s General Manager: “The fourth quarter validates infrastructure, attribution models, and optimization algorithms under high-demand conditions. It’s when technology proves its scalability.”
Relevance to the 2026 FIFA World Cup
This context is particularly attractive in anticipation of the 2026 FIFA World Cup, expected to draw over 6.5 million fans across 16 cities and generate more than $10 billion in revenue. According to Nielsen, 62% of fans increase their interest during the preliminary stages, making the period before the tournament critical for early audience capture.
Dynamic Creative Testing and AI Adaptation
Dynamic creative testing allows for real-time processing of signals, optimizing messages, formats, and distribution channels. This capability is crucial during traffic peaks like the end of the year.
Flavio Pallotti: “Creativity is no longer a static asset. Today, it behaves like a living system that continuously adapts to user behavior thanks to artificial intelligence. With 23% of users advancing their holiday shopping, advertising platforms must respond with speed, personalization, and automation.”
This model is further strengthened by specialized technology platforms.
Pallotti: “Albert.ai offers autonomous optimization based on artificial intelligence for social channels and search engines like Google, Meta, TikTok, and Bing, adjusting creatives and budget allocation in real-time.”
Performance of Dynamic Creative Optimization
Multiple studies show that campaigns implementing dynamic creative optimization register up to 23.7% increases in CTR and 31.2% more engagement while optimizing ad spend and reducing conversion funnel friction.
Retargeting as an Advanced Advertising Tactic
Combining retargeting is positioned as a key tactic within advanced advertising architectures. By integrating multiple signals—such as visits, abandoned carts, and mobile browsing patterns—brands can build highly relevant impact flows.
During the holiday season, this approach proves especially effective: 57% of shoppers find alerts about previously shown interest products extremely useful, according to industry studies.
Pallotti: “Modern retargeting functions like an intelligent network that prioritizes high-value audiences and minimizes wasted ad spend, even in competitive inventory scenarios. Data supports this claim: dynamic retargeting during peak seasons can boost conversions by up to 150%, significantly outperforming traditional graphical formats, especially when targeting users with recent interaction history.”
