About Movistar Empresas and Its Relevance
Movistar Empresas, the business mobile operator of Telefónica in Mexico, has unveiled a modular service offering, an evolution of its portfolio. This new approach aims to enable Mexican companies to create customized connectivity plans tailored to their unique needs.
Understanding the Need for Customization
Movistar Empresas recognizes that each company is distinct, with its own processes and challenges. Therefore, the traditional rigid plan models are no longer suitable. The company has developed a flexible proposal for each organization, allowing clients to choose only what adds real value to their daily operations.
The “You Decide, You Create” Strategy
With the slogan “You Decide, You Create,” Movistar Empresas emphasizes its purpose of placing plan customization power directly into the hands of each client. This strategy ensures that businesses can design a plan that precisely matches their needs.
Market Context and Impact
Gustavo Rodríguez, Director of B2B at Telefónica Movistar Mexico, highlighted the importance of this initiative: “In Mexico, companies are in a crucial phase of their digital transformation. We found that 48% of organizations, from SMEs to corporations, have dedicated the last three years to accelerate their digital transformation to adapt their processes and services to new customer demands. Based on these findings, we are changing the way we support corporations in this journey. Our goal is for each organization to configure their mobile solutions according to their actual needs, as every company is unique.”
Modular Offering Details
The modular offering integrates a base plan with optional specific modules. Available options include data packages ranging from 1 GB to over 200 GB, productivity and social media applications, as well as value-added services focused on security, backup, administration, and business tools.
This approach allows companies to have complete control over their consumption and investment, paying only for what they use and adjusting their plan as they grow.
Strengthening the Company’s Vision
With this launch, Movistar Empresas reinforces its vision towards 2026, aiming to provide more flexible and efficient solutions for the business ecosystem. Moreover, this proposal naturally aligns with Telefónica’s institutional message “Here We Are and Here We Continue Connecting Mexican Businesses,” reaffirming the company’s commitment to Mexico and its business partners.
Key Questions and Answers
- What is Movistar Empresas’ new offering? Movistar Empresas has introduced a modular service offering, allowing Mexican companies to create customized connectivity plans tailored to their unique needs.
- Why did Movistar Empresica decide to change its plan models? Recognizing that each company is distinct with its own processes and challenges, Movistar Empresas moved away from traditional rigid plan models to offer a more flexible proposal for each organization.
- What are the benefits of this new modular offering? The modular approach enables companies to have complete control over their consumption and investment, pay only for what they use, and adjust their plan as they grow.
- How does this new offering align with Movistar Empresas’ vision? This launch strengthens Movistar Empresas’ vision towards 2026, focusing on providing more flexible and efficient solutions for the business ecosystem. It also aligns with their institutional message, reaffirming their commitment to Mexico and its businesses.
