Overview of the December Tourism Projections in Jalisco
Jalisco, a Mexican state known for its vibrant culture and picturesque landscapes, is gearing up for a prosperous December tourism season. According to projections by the Jalisco Tourism Secretariat (SECTURJAL), the state’s major destinations, including Guadalajara, Puerto Vallarta, and the 12 Magical Towns, are expected to see increases in visitor arrivals, economic impact, and hotel occupancy.
Guadalajara: The Cultural Capital
Guadalajara, the state capital and cultural hub, is projected to welcome approximately 610,874 tourists from December 20, 2025, to January 6, 2026. This influx is expected to generate an economic impact of around $124 million, with a hotel occupancy rate of 60%. This solidifies Guadalajara’s position as a prime destination for cultural and business tourism.
Puerto Vallarta: A Pacific Paradise
Puerto Vallarta, Jalisco’s premier beach destination, anticipates the arrival of around 306,359 tourists. The projected economic impact is over $2.175 billion, marking a 3% growth compared to the previous year. Hotel occupancy is expected to reach 85%, one of the highest rates in Jalisco during the December season.
Magical Towns: A Regional Treasure
The 12 Magical Towns of Jalisco are projected to see a combined visitor arrival of 169,197, marking a 4% increase from December 2024. The anticipated economic impact is $25.58 million, representing a 5% growth, with an average hotel occupancy of 41.8%. This represents a 3.6% increase from the previous year.
Key Questions and Answers
- What is the expected total number of visitors in Jalisco during December 2025? More than 1.5 million visitors are expected, marking a 2.4% increase from December 2024.
- What is the projected economic impact for Jalisco during this period? The estimated economic impact is over $4.386 billion, with a growth of 3%.
- What hotel occupancy rate is anticipated in Jalisco’s major destinations? The average hotel occupancy rate is projected to reach 60%.
- How many visitors are expected in Guadalajara, Puerto Vallarta, and the Magical Towns? Guadalajara: 610,874; Puerto Vallarta: 306,359; Magical Towns: 169,197.
“These projections for the December season confirm that Jalisco is a solid and competitive tourism destination,” stated Michelle Fridman Hirsch, the Secretary of Tourism in Jalisco.
