Introduction to Atlético Ottawa and its Historic Win
In the six years since the Canadian Premier League’s inception, Atlético Ottawa has found its moment of glory. Winning over both passionate fans and brands is a top priority for the club, which is owned by Atlético Madrid. The team’s victory in the Canadian Premier League final under a snowstorm on November 10, 2022, against Cavalry (2-1) has become an unforgettable story for Atlético Ottawa.
The Versatile TD Place Stadium and Growing Interest
Atlético Ottawa, founded in 2020, secured its first title in the capital of Canada. The versatile TD Place stadium, home to hockey, curling, American football, equestrian events, lacrosse, and rugby, now confirms soccer as part of the resident culture. This victory has sparked investment interest, although the team still needs time to expand its growth in a league that has existed for only six years.
Interviews with CEO Manuel Vega and Director of Sponsorships Daniel Robles
The Economist interviewed Atlético Ottawa’s CEO, Manuel Vega, and Director of Sponsorships, Daniel Robles. Both Mexican nationals are tasked with maximizing the title’s business and sports planning opportunities to maintain dominance in a burgeoning soccer market without TV presence and facing the 2026 FIFA World Cup in Canada.
CEO Manuel Vega’s Insights
“David Rodríguez’s equalizing goal amidst the snow garnered 2 billion views, a rare feat for any Champions League final. Being champions amplified everything beyond our control. Each season concludes with an analysis of areas for improvement to strengthen actions and processes leading to better operations. The title is something we must work for; it’s immensely rewarding for the entire structure and benefits us commercially, in terms of image, and in positioning the team, especially in international competitions like the Concacaf tournament.”
Director of Sponsorships Daniel Robles’s Perspective
“Our title’s global impact has drawn interest from other markets. Our contract renewal rate is high, and visual properties have increased by 10-20% due to the public TV platform opportunity.”
Key Metrics and Audiences
- David Rodríguez’s Goal: The goal received 200 million views on social media and was watched by 24,000 people at the stadium.
- Average Attendance: The team averages 5,500 attendees, with 1,500 being season ticket holders.
- Fan Base and Team Value: According to the Director of Sponsorships, Atlético Ottawa ranks among the top three in fan base size, team value, and as a property.
Conclusion
Atlético Ottawa’s historic win under a snowstorm has not only solidified their place in Canadian soccer history but also generated global interest, increased contract renewals, and boosted visual properties. As the team continues to grow and prepare for future challenges like the 2026 FIFA World Cup in Canada, their success story serves as a testament to the power of strategic planning and dominance in a burgeoning market.
