Background on Key Players
Mexico reported sales of 1,524,583 light vehicles by the end of 2025, marking a 1.3% increase compared to 2024. This growth is largely attributed to the entry of Chinese car brands such as Geely, Changan, and Great Wall Motor into reporting their information to the National Institute of Statistics and Geography (Inegi).
Key Players in the Mexican Auto Market
The automotive industry commercialized an additional 20,261 units from January to December 2024, led by Nissan, which remains the top-selling automotive brand in Mexico. Other notable brands include Kia, Mazda, and Toyota.
Chinese Brands Drive Growth
The significant boost came from the presence of Chinese brands like Geely, Changan, and Great Wall Motor. Meanwhile, General Motors, Ford, and Volkswagen experienced sales declines in the Mexican market during 2025 due to fierce competition from Asian brands that have shown preference among Mexican consumers.
December Sales and Market Trends
According to Inegi, December saw 154,395 auto units sold, marking a 4.9% increase compared to December 2024 when 147,140 autos were sold.
AMDA’s Perspective
The Mexican Association of Automobile Dealers (AMDA) reported that new light vehicle sales increased by 6,034 units compared to the previous month, a 4.1% rise from November 2025 data.
President Rosales’ Comments
Guillermo Rosales, AMDA president, mentioned that incorporating data from brands not reporting to Inegi places December’s sales at 166,583 units, reflecting a 7% annual advance compared to December 2024.
Record-Breaking Sales in 2025
With a total of 1,625,722 units sold in 2025, the Mexican market reached a new sales record, with an estimated annual growth of 5%.
Chinese Brands’ Impact
BYD, a Chinese brand, reportedly sold 80,000 units in the country. Other Chinese brands like GAC and Bestune also contributed to the growth, with Chirey still pending their report.
Key Questions and Answers
- What is the main reason for Mexico’s auto sales surge in 2025? The entry of Chinese car brands like Geely, Changan, and Great Wall Motor into the Mexican market significantly contributed to the growth.
- Which brands led auto sales in Mexico? Nissan, Kia, Mazda, and Toyota were the top-selling automotive brands in Mexico.
- Which foreign brands experienced sales declines in 2025? General Motors, Ford, and Volkswagen faced sales declines due to intense competition from Chinese brands.
- What was the annual growth rate for Mexico’s auto sales in 2025? The estimated annual growth rate for Mexico’s auto sales in 2025 was around 5%.
